Gritty nuclear war survival handbook cover for men

Doomer's Nuclear War Survival Skills Handbook: The Critical First 15 Day Nuclear Survival Guide to Prepping, Bugging-In, and Avoiding Fallout

Outtadodge Publishing

What’s the author’s background story? This publishing company focuses on helping families prepare for any and all SHTF situations and has a staff well versed in all areas of survival. What’s the author’s motivation behind writing this book? They believe it is imperative that all families and individuals not only know the risks they face in any SHTF situation, but it is equally important that everyone knows how to survive and thrive when the time comes.

The ‘cocktail party pitch’ (concise, compelling introduction of your book): This book tells you everything you need to know in order to prep for a nuclear attack. The book's USP (unique selling point): It gives information on what to do before, during, and after the attack.

1. Mostly male, about 69% 2. Most are in their 40s, but range from 20-60 3. 81% are white 4. It is likely they have families and want to be prepared for their children’s sake as much as for their own 5. They may have jobs that deal with hunting and the outdoors, in law enforcement, or in the medical field, as these all offer skills useful for preppers. The majority, however, would most likely be working in “regular” industries, so the lack of knowledge on how to prepare and what to do in a crisis is a big pain point for them. 6. They are most likely middle class 7. They are worried they are not prepared for worst-case scenarios and don’t have the knowledge and skills needed for their families to be successful in survival situations. 8. They want to be self-sufficient and able to survive and protect their families if nuclear fallout should happen–and really any major SHTF situation. They thrive on the idea of being able to not depend on modern day conveniences for their survival.

Make the cover eye-catching and enveloping with a bold, easy-to-read title and subtitle.

Avoid cute, feminine designs since the target audience is 81% male.