Emigrate and be happy! Design the Cover and help people emigrate successfully

Please See below

Martin Lehmann

The book is a practical step by step guide that includes all the important things you should know about emigrating from Germany.

- 30 – 65 jears old - Middle class or upper middle class people (Mostly a little more assets) - Very important: The target group is from Germany. That means that the cover should not have an American style. In Germany people have a slightly different taste (but you can see that in the samples) - Common problems of the target group: Feel constrained by German politics, see poor perspectives for the future in Germany - Wishes of the target group (why they should buy the book): Bringing back freedom and control over one's own life; living inexpensively; simply having peace of mind; "where man is still allowed to be man"; earning money independent of location; security and belief in a better future; feeling of lightness, freedom, autonomy, pride in life.

Hello, We hope you're well! Nice that you want to participate in this design contest and you wish to design a great book cover for People who love freedom and want to emigrate because of it. Who are we? We are an aspiring and special book publisher for non-fiction and guidebooks from Germany. Our mission is to reach out a hand of support to people through books and help them make a positive change in their lives! For the books we publish it is our goal: Good is not enough! Therefore, we came to you again for the book cover. :-) How do we select the winner? This is very simple! About 50 people from the target group vote. The cover with the most votes wins. To give you an exact idea of what the cover needs for the project, please read the briefing carefully. Because some information is easy to implement, but will increase your chances of winning. IMPORTANT: Basically, we are open to all kinds of ideas that are within the given selection requirements. Here are a few more basic conditions, They may be self-evident, but they are also so important! - Target group should feel addressed at first sight (right emotions, style and feeling) - the cover should pick up the purchase motives (see wishes of the target group) - The cover should make the viewer curious - The main title should be well readable even in the small view on Amazon - The cover should catch the eye on Amazon We look forward to working with you. See you soon! Many greetings Tom and Stas ⏭⏭ About the design - Please include the target group description and emotions of the title in the design. It must unconsciously "click" with the viewer. - We can imagine a cover with graphics/illustration or photo - Think out of the box! We want a cover that appeals to as many people as possible, but is something new and therefore attracts attention. - The cover should fit for singles, couples and families with children - Aspect ratio: 5,5 : 8,5 - The cover should have a sense of freedom, self-determination, "arrive inside", easy carefree life. It should look serious. - "Auswandern", "Ankommen" and "Glücklich" should be in one line each. In the subtitle, "Step by step practice guide" should be clearly highlighted. - The author name should be at most as large as the subtitle, better even smaller. You will find a few more samples for possible styles in the attachment.

- The cover should not make the impression of the hip globetrotter who travels in the old van, but appeal to ordinary people - Please no people on the covers - No minimalist, extremely clean design - Not clichéd, Not kitschy - no very pastel colors -> the cover should be eye-catching on Amazon - Please no author name larger than the subtitle - Please pay attention to the correct aspect ratio - Please do not upload mockups of your design. Only with a "normal" file I will have an unaltered impression of how it will look like at the end (on Amazon and printed). - Due to organizational reasons: Please use only free stock photos or stock photos from Adobe Stock.