Here's what I need, hopefully from someone who has experience doing e-book covers:
1. A cover for an e-Book. Note: eBook only, but all relevant formats are required (ie Kindle, iBooks, Nook, etc.)
2. Separately, the individual graphic and type elements from the cover delivered as JPGs and .AI format files for use in other mediums, eg web, Facebook, Twitter.
3. The book title is: Vacation Rules
4. The subtitle is : A Guide To Travel Happiness
5. The authors are: Rod Cuthbert & Sebastian Filep
6. The title and sub-title must be easy to read in the Kindle store thumbnail format.
7. Kindle, Apple and other design guidelines should be followed to the letter.
8. It would be great if there is some travel element / graphic / image associated with the design, but it's not crucial.
9. To help you understand what Vacation Rules is about, here is the Introduction, followed by two example "Rules."
Why Vacation Rules?
There are many areas of our lives in which we accept that age and experience will see us become more practiced, more skilled and more able to achieve better outcomes. We naturally think we will get better at sitting exams, driving, managing our finances, job interviews, relationships and parenting. In each of these areas we may seek specialist advice, attend courses, read books and generally work hard to improve ourselves.
Yet few of us look at vacationing and think of it as an area of our lives that can be studied, examined and approached in a strategic manner, all in the interests of achieving more successful outcomes.
Vacations are clearly an important part of our lives: we typically plan them months in advance, spend a substantial part our disposable income on them, talk endlessly about them to our friends and family, and often see them as the highlight of our year. We strive to have the perfect vacation.
We quickly find that achieving the perfect vacation is hard. For a start, some of us don’t go away enough. We value our jobs so highly that we are loathe to take a break, even though that break may be the best possible thing we could do to enhance our career prospects. For those of us who do vacation often, our trips sometimes don’t turn out as well as we’d expected. We may return home wishing we had time to recover from the vacation we’ve just taken, wondering why we chose that particular destination, annoyed with our travel companions or mad at ourselves over the wasted opportunity and expense of it all.
Sometimes the problems are subtle: we find ourselves at an iconic destination, completely unmoved and unable to get in touch with whatever it is our guidebook tells us we should be feeling. We wish we could find some way of connecting with the place, given the time we’ve taken to get here. We ask ourselves “Is that it?”
At other times the symptoms of a less than perfect vacation are easier to identify: there’s a disconnect between the things we want to do and the things our travel companions are intent on. While one of us wants to visit cathedrals and museums, the next is content to sit in cafés, watching the world go by. One of us revels in the peace afforded by having their phone off, while another checks email every five minutes. Frustrations surface, no-one’s goals are completely met, everyone is a little unhappy.
It’s not that we don’t plan; we do. But our travel planning is tactical, and driven by the web sites that have turned us all into amateur travel agents. With a little research we can find a destination, uncover a great package deal, check hotel reviews, investigate the weather and on-time performance of flights, determine the most popular tours and activities, and then book the whole shebang online.
This process and the technology behind it are nothing short of amazing. But for all its technical sophistication, it’s a process that’s good only at answering questions about where, when and how much. It pays no heed to the more strategic considerations such as why is this vacation important to me, who should I be traveling with, and what type of vacation is going to bring me the maximum benefits given my current state of mind? In most cases, we jump straight into the tactical planning of our vacation without a thought about these issues.
Over time, we do get better at vacationing. We learn what length of trip works best for us, who best to travel with, and who to leave home. We come to understand the type of vacation activities that are best for recharging our batteries. For many of us, this education takes a lifetime, and by the time we are truly expert vacationers we are seniors, with perhaps less trips ahead of us than already behind.
Vacation Rules offers a shortcut to that knowledge. It proposes an approach to travel planning that focuses on considering strategic issues before setting out to solve the tactical ones. It offers a set of guidelines that help us understand the value of frequent vacations, and how the act of vacationing, approached in a certain way, can most enhance our relationships, our careers, and our health.
Some of the rules will seem obvious. What is obvious to some of us is new advice for others, so we have taken care to state the obvious along with the more subtle suggestions. In other cases, the rules overlap: some points are worth repeating.
The goal of Vacation Rules is not to propose some grand, unified theory of vacationing. It is to gently coax the reader into spending time considering their vacation plans more thoughtfully, with a more enquiring mind, and with an approach that addresses the issues more likely to have an impact on the success of their trip than the decisions they’ll make in the booking process.
If, having the read the forty rules in this edition you find some that resonate clearly enough to have an impact on your planning process, then Vacation Rules will have done its job: to convince its readers to go away more often, and to help them finding happiness when they do.
Vacation more, live longer.
Failing to vacation regularly is a contributing factor to early death: long-term studies tracking both women and men prove it beyond doubt. Your risk of dying from heart disease—in fact, your risk of dying from any cause—is significantly reduced by planning and taking regular vacations.
Vacation to improve your performance at work.
Workaholics worry that if they abandon ship, even for a short while, their ship might abandon them. In fact, taking the right types of regularly scheduled vacations will put you in a position where your work performance can reach its highest potential.
To really recharge your batteries and return to work with the best possible frame of mind, you need to get three things right on your vacation. First, avoid replacing the stresses of work with the stresses of travel. Choose the type of trip wisely, avoiding complicated itineraries unless you really enjoy that type of challenge. Next, actively avoid thinking negative thoughts about your work. When they pop up, replace them with thoughts about colleagues you enjoy working with, projects you are looking forward to, and the career advances you plan for the coming years. Lastly, try to learn something new. A mastery experience—it might be cooking, surfing, painting, a dance class or a language refresher course—can be anything that is challenging and offers the potential for real achievement.