The 21 Inevitable, Indelible, Inviolate, Indomitable, Ingenious Rules of B2B Marketing
W. William Haines
Bill Haines has spent most of his career involved in B2B marketing. After an initial stint in the B2C world, he held various positions that ranged from leading the creative team of a mar-com agency, to VP of product and marketing at the world’s largest health science publisher as well as similar positions at other companies, to a decade (and counting) of consulting. Yeesh… I’m getting old.
The Inevitable, Indelible, Inviolate, Indomitable, Ingenious resource on B2B marketing that offers a uniquely pithy and entertainingly wry distillation of how to get and keep your B2B efforts on track.
Business and marketing leaders.
Book cover type
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Bold enough to stand out from the crowd of stodgy business books. Its intentionally ostentatious title is intended to make it seem different from other, boring business books. Likewise, its content is very concise and very clear, yet presented with a measure of wry humor that helps make reading it enjoyable.
What to avoid
Must look serious, but not dry and hackneyed as so many other business books are. Don't use stock images. Simple illustration could work.