Create a winning book cover (and complimentary "Class Guide" covers) for GradeJumpers.

GradeJumpers

Helps Parents to help their teenagers to achieve stress-free higher grades

Contest title

A book-cover for GradeJumpers.com: stress-free higher grades

Sub title

We need an inspiring, energising and credible book cover that helps parents feel that stress-free higher grades are within easy reach for their teenagers

The job

1) Create an inspiring, energising and credible book cover (front and back) that encapsulates the essence of our new book "GradeJumpers; stress-free higher grades for your teenager"
2) The book will have complimentary 7 day / 7 secret “course” enabling parents to take their teens through the book’s material in a more “meeting friendly” format. There will be 7 folder covers, one for each “secret” being covered. The course can be bought as a total or the parents can buy individual classes eg secret 1 and secret 6. The course will be electronic and via a laptop – the front cover design for the folders are only ever likely to be seen electronically.

Target user

Target: 35-45 year old parents (with 13-18 year old teenagers)
Gender split: 75% mums 25% dads

The Book
The design must include

Front cover:
1. The Company Logo
2. Tier 1 title text: GradeJumpers (test this with and without the logo icon)
3. Tier 2 sub-title text: Stress-free higher grades for your teenager
4. Tier 3 sub-title text: The essential parent guide to the 7 Life Changing Secrets of the World’s Top Educators
5 Tier 4 authors: Simon Hood and Gary Tubb
6. A front design concept that delivers the idea that this book contains a simple and practical set of tools that enable their teenager to achieve stress-free higher grades

Note:

We may or may not want to add a newspaper review or endorsement to the cover
Please keep this in mind as you submit your designs

Back cover:
There are 3 chunks of Information for the back cover:

1. A section which describes the 7 secrets
“Discover how you can help change your teen’s life in just 7 days!
• Icon + Secret 1: Think Smarter – Developing Winning Habits
• Icon + Secret 2: Learn 3x Faster – Unlocking potential
• Icon + Secret 3: Avoid Exam Meltdowns – Doubling performance
• Icon + Secret 4: Grow “Brain-Muscle” – Maximise Brainpower
• Icon + Secret 5: Planning: an Ecosystem for Higher Grades
• Icon + Secret 6: Implementation: Revising for Exam Success
• Icon + Secret 7: Deliver: A guide to Exam Room Success
• Dummy description text: the reader needs to clearly see 7 "secrets" (our equivalent of chapters) laid out in a very logical sequence that draws the eye from 1 through to 7 seamlessly. Each secret must have a dummy icon inserted as part of your brief

2. A section for professional endorsements – 3 endorsements
3. A section on the two authors – small pictures of both

We would like to see a version with and without section 3

Spine:
1. Company Logo
2. Tier 1 title text

3. Hood and Tubb
4. Publisher

The Folder Covers

1. The Company Logo
2. Tier 1 title text: GradeJumpers (test this with and without the logo icon).
3. Tier 2 sub-title text: Stress-free higher grades for your teenager
4. Tier 3 sub-title text: The essential parent guide to the 7 Life Changing Secrets of the World’s Top Educators
5. ICON and Secret Number and title of Secret
• Icon + Secret 1: Think Smarter – Developing Winning Habits
• Icon + Secret 2: Learn 3x Faster – Unlocking potential
• Icon + Secret 3: Avoid Exam Meltdowns – Doubling performance
• Icon + Secret 4: Grow “Brain-Muscle” – Maximise Brainpower
• Icon + Secret 5: Planning: an Ecosystem for Higher Grades
• Icon + Secret 6: Implementation: Revising for Exam Success
• Icon + Secret 7: Deliver: A guide to Exam Room Success

6 Tier 4 authors: Simon Hood and Gary Tubb
7. A folder design concept that compliments the book cover and delivers the idea that this guide contains a simple and practical set of tools that enable their teenager to achieve stress-free higher grades

Note:

We may or may not want to add a newspaper review or endorsement to the cover
Please keep this in mind as you submit your designs

Our brand personality

GradeJumpers.com is an "inspirer" - we have an inspiring and energising personality with a real drive to make things happen quickly, but in a smart, thoughtful and considered way

-- Inspirational
-- Energising
-- Charismatic

-- Patient (good at listening)
-- Encouraging
-- thoughtful

-- Action-orientated
-- Driven

-- Credible
-- Considered (planner, organiser, fact based, insight led)

Our 5 core beliefs

1. Smarter: we deliver more intelligent solutions to real problems
2. Empowering: we deliver enabling strategies that put people in control of the own success
3. Equality: we level the playing-field by making our smart solutions accessible to all
4. Life-aid: we deliver essential enabling strategies for different life stages
5. Performance-enhancing: we deliver highly effective solutions to maximize performance

Our 12 company values

1. Honesty & integrity
2. Empathy & understanding
3. Removing unfair advantage
4. Accessible to all
5. Change for the better
6. Leading edge
7. Creating choices
8. Putting people in control of their future
9. Driving performance without stress
10. Challenger (not afraid to challenge the norm)
11. Simple & easy
12. Credible & confident

We are a well funded start up with resources and Govt support for a successful launch in the US, UK and Australia