This will be the first book in a series of 3 or 4; so this first design sets the stage for the series. We are hoping that there will be a motif that can be established in this design that we can weave into the others (details below). It's just the front of the book: no spine and no back.
This is being designed for a Kindle Book: Product must be formatted using the Kindle requirements.
Dimensions: 1563 pixels on the shortest side and 2500 pixels on the longest side RGB Color If you use white cover background: Cover art with white or very light backgrounds can seem to disappear against the white background. Adding a very narrow (3-4 pixel) border in medium gray will define the boundaries of the cover.
The book buyer is someone new to online teaching. Because technology can be intimidating, we want our design to communicate the following: growth, light, human connection.
We want the design to communicate professionalism but we also want the design to feel lighthearted.
Design should be characterized by simplicity.
Fonts: Sans Serif, Subtitle could be in serif font.
We don't want a design that focuses on technology or computers (no computer mice, too please :).
We don't want photos incorporated.
Colors: We've been thinking a deep, vibrant green and rich brown
(This is our initial thought, but we are not stuck on the colors; we'd love some variety/other options).
Text on Cover:
Title: Excellent! Online Teaching
Subtitle: Effective Strategies for a Successful Semester Online
Author: Aaron Johnson
Artwork: We have thought about having some sort of plant growing, but we are not stuck on that idea. Other elements could be light or something else natural that communicates growth.
We strongly prefer original work; however, if you're using copyrighted elements, please note and where we should acquire those, so that we can figure that into our costs and check to see just how widespread the image is being used.
At this points, we've received 70 designs and we'd like to give
some feedback to everyone so that you have some refined direction:
1- Fonts: We like refined sans serif fonts for the title that feel
strong but not chunky. We like big titles, filling top 1/3 of the page.
2 - Background: We like white space, but we also like some of the more subtle gradients that have a sense of light.
3- Image: This is the most difficult part for us right now and we'd like
to see some new things. Although we are leaning towards the idea of a
seedling, we would love to see something a bit out of the box.
Please, please, please :) stay away from technology in the design and
cliche teaching images (chalkboards, apples, stacks of books, pencils).
We are really impressed and enjoying the process. Thanks, Aaron