Medical and pharmaceutical is not our only target market. We have clients in many sectors - high tech, non profit, education, etc.
Here is an excerpt from the first chapter. This is a work in progress but perhaps it will give you a better idea about where I am going with this.
I am going to share with you a simple truth that once truly grasped will change the way that you perceive yourself and others. We do not all think, act, and move in the same way. We view the world through varying lenses and these lenses inform our perceptions of what is good/bad, right/wrong, important/insignificant. These perceptions begin early in life and we take them with us to the grave. Does that mean that people aren’t capable of change? Absolutely not. Understanding these natural tendencies and putting strategies in place that help us to expand our vision creates the opportunity for Success and Satisfaction. We are different. You have heard this many times before but what 5 Dynamics gives you is the ability to understand and name those differences and more importantly, it helps you to see what you have been missing. Due to this unique myopia, you may have unwittingly missed the gifts and talents of others. You see, your gifts combined with the gifts of others are what create a complete picture, a complete process, a complete project. Although it is important to believe in yourself and understand your gifts, it is equally important to understand that you are only part of the whole and the gifts of others are equally valuable.
These differences have very little to do with your personality but instead are based on the way that our brains are “wired”. When explaining this concept to groups, I often use the analogy of super highways and back country roads. There are neural pathways in our brain that are efficient and comfortable for us to use over and over again. These are our superhighways. There are other neural pathways that are slow and uncomfortable for us to use and those are our back country roads. These “roads” were built early in life and can explain so many of your life experiences.
The 5 Dynamics INDIVIDUAL report is great for getting a better understanding of self. It gives you a language to express some of your innate processes to the world. Here are phrases that we often hear from individuals who have just been exposed to the 5 Dynamics methodology.
“Ah, that’s why I enjoy that role so much.”
“This explains why I feel tired after a social engagement.”
“I now understand why I am so competitive.”
“I have always had great empathy for others. Now I know why.”
“This explains my lack of tolerance with sloppy work.”
The INDIVIDUAL report is actionable immediately in that it gives you a starting point for where to focus for a more effective use of your Energy. It also helps you to see where you need to slow down or improve your personal process to ensure that you are not skipping over a critical part of a project, process, or interaction.
“Seeing my results made it clear to me where I could actually spend more time contributing at work.”
“This made it clear to me that I am connected in the right areas at work.”
“I see how I sometimes get lost in the world of ideas and planning.”
“Wow, no wonder I was driving my team crazy. I went from idea to action and never allowed others to come up to speed by communicating or creating a detailed plan.”
Our approach is based not on personality but on learning theory, behaviorism and cognition. Our method seeks not to differentiate, but to unite. It focuses not on immutable traits that often have nothing to do with work, but on accomplishing tasks quickly, profitably, and happily. It is not steeped in some sort of academic jargon, but in everyday English, and realities that all of us can observe, understand, and experience. Most importantly, it’s a bridge between the person and the work.
Working at the Gestalt Institute in Cleveland with Edward and Sonia Nevis (who later co-founded the Executive Management Program at MIT and the Gestalt International Study Center), Sturm connected this research to a simplification of the Gestalt Cycle of Experience, and developed a simple but universally applicable model of any task or process, and the ways in which people engage with it. So now we can know what’s going on in the person, and how it connects to the job.
After many years of painstaking experimentation, he was able to measure these preferences in about two or three minutes. In sum, we can capture how a person prefers to work, to understand, and to collaborate, and tie these findings to the work.
5 Dynamics gives us a model that helps us to understand the phases that are required to complete tasks without missing crucial awareness. There are two important terms that you should keep in mind as you read this book. The first is Dynamic and the second is Energy.
The word “Energy” is appropriate not only because the concept is entirely neurological in origin and the brain is electrochemical, but also because it invokes an emotional reaction when fully engaged. The 5 Dynamics assessment shows you the predictably repeated pattern of your Energy as you engage with any Dynamic. The more you understand this pattern the easier it will be to mobilize yourself to move through all 5 Dynamics.
To do this requires understanding your pattern and the patterns of others. When you are able to identify what Energy intensity you are bringing to the Dynamic, and what others are contributing then you will be able to allocate work roles, tasks and accountabilities in a way that best matches the available energies. You will also begin to understand why you were drawn to certain teachers and not others, why you show up in social situations in certain ways, why you love to be with certain people and are easily irritated by others. (Hint: The ones who irritate you the most are probably the ones that you should lean on the most as they more than likely see the world from a different lens.) This powerful methodology will also help you to understand why you have loved some jobs and despised others. All of these preferences can be tied back to energy flow within your brain.
Mike stated that, “Life’s experiences can dam up some of your energy-flow differences. Certain tasks can demand certain Energy preferences to be successful. However, you can stretch your styles to accommodate these demands for short periods of time. When you are forced to stay with an uncomfortable style for too long, your simple stretch can turn into dis-stress. If instead of expressing your energy-flow you depress it or dam it up over a long period of time, then you can unconsciously become withdrawn from using that style and you can become depressed.”
Take a minute and think about the things that you do every day that either give you energy or deplete your energy. Some of us love brainstorming; others despise it. Some of us get excited about data; others prefer acting on intuition. Some of us have a strong need to connect with people; others prefer to work alone. Some of us trust what is tried and true; others love considering the possibilities of what could be. When you are able to work from a preferred Energy, this shows up in your body language, rhythm, and actions. You are in what is referred to as flow state.
In positive psychology, flow, also known as zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does. Named by Mihály Csíkszentmihályi, the concept has been widely referenced across a variety of fields, though has existed for thousands of years in other guises, notably in some eastern religions. (Wikipedia Refrence – need to cite the appropriate people here)
We have examined Energy, now let’s take a look at Dynamics. Each phase through which a project passes also requires certain traits. We call these “Dynamics.” For example, any new project should begin with expansive, relational, creative thinking. This is where innovation begins. We call this Energy and Dynamic “Explore” because the people who enjoy this work happen to love exploring ideas, seeking new relationships between people and knowledge and the world, and pushing the boundaries of the status quo.
In a complex organization, it’s not enough to have good ideas. They must be sold by people who enjoy radiating excitement about the possibilities, breaking down silos, building teams, and getting people moving together toward a goal. We call that Dynamic “Excite”, and people who have an abundance of this energy are “high in the Excite energy.” They also are social creatures who learn by talking, and slow projects down to build teams.
An interesting idea with many supporters still needs planning. The critical, rational, planning Energy and Dynamic is called “Examine.” People who are high in this Energy learn by all the classical methods: lectures, reading, studying alone, repeating declarative knowledge.
Next, the creative plan, widely backed and well planned, must be implemented. This is the role of the “Execute” energy. People high in this Energy are tactile, kinetic learners, who take special joy in completion of tasks.
Finally, how do we improve this process the next time? We call that Dynamic “Evaluate.” How do you evaluate experience? Most people do it subjectively, according to the values associated with their highest Energies. They don’t pay attention to the aspirations of their lower Energies. This is the reason many individuals and teams experience the same results, good or bad, over and over again, and fail to improve, or fail in new ways.
This single model of Energies and Dynamics applies to the individual, the pair, the team, and the larger enterprise. It also becomes a lens through which any employee, manager, or executive can interpret and act upon work, at any phase of any task. It informs the way colleagues see and interpret reality, how they want to move through it, what they want to accomplish, and what brings them satisfaction. Whether you call it management or leadership, the understanding of people’s inclinations and applying them to firm’s goals forms the essence of the profitable engagement of human resources.
What 5 Dynamics measures are the areas of any project or process that create the environment for you to be in flow based on your natural energetic preferences. If you are discouraged from following your natural energy patterns, your energy-flow can become dammed up. When this happens, you can become lethargic or depressed. If your energy-flow remains dammed up for too long, your body can manifest physical symptoms. Receiving and understanding this information about yourself and others is an amazing gift. It can explain so many of your past, present, and future interactions.
The 5 Dynamics assessment and model help you identify the steps required to enable both Success and Satisfaction in your work, in your personal relationships, and in your day to day interactions. The 5 Dynamics model is so different, so simple, and so easy to understand that your initial response might be disbelief. I can assure you that you will not be the first person who has felt this way as individuals have a difficult time believing that something that took such a short investment of their time, 2.5 minutes to be exact, could be so accurate and so insightful. What you have to keep in mind is that the 2.5 minutes that you experience represent 25 plus years of research and careful fine tuning by Mike Sturm. Laser surgery is fast but it took years to perfect the technology and the techniques.
In 2.5 minutes you can understand why you do what you do. In 2.5 minutes, you can understand the gifts that you bring to any project or process. In 2.5 minutes, you can have a model that will allow you to connect with the world around you in a fresh, new way. In 2.5 minutes, you can have a guide to others ways of acting, being, and connecting with the world around them. 5 Dynamics is simple yet powerful. It is Mike’s gift to the world and we hope to share that gift with as many people as possible. That is why we would like to allow you to complete the 5 Dynamics assessment for free and learn more about your preferred process. To do so, simply…….