This contest is for the cover design of a 220 page 6”x9” softcover tradebook. This book will not be sold mass-market. We are looking for a modern, sleek and eye-catching design.
We are planning to distribute the books to multiple medical center partners to: recognize physicians for the great work done, and use it as a marketing tool to encourage non-users to launch the program.
The books are intended to live permanently on physician desks, conference and break room tables, and clinic bookshelves for posterity. In that sense, we are hoping for an attractive and designed 'coffee table book’ feel- something that a busy physician would actually pick up and page through.
Front Cover Text
• The book title: eConsults in Action
• The subtitle (can be on the back cover): Electronic exchanges between primary care providers and specialists about real cases at nine academic medical centers
• The authors: University of California San Francisco, University of California Los Angeles, University of California San Diego, University of California Irvine, University of California Davis, Dartmouth-Hitchcock, University of Iowa, University of Virginia, University of Wisconsin
• eConsults in Action
Back Cover Text
• Summary: eConsults are electronic consultations between a primary care provider (PCP) and a specialist. eConsults are designed for use in place of a referral and in lieu of an in-person evaluation by the specialist. For referral questions that are primarily assessed using clinical data, an eConsult has several potential advantages over a standard referral. In appropriate cases, the patient receives timely access to specialist expertise, avoids the costs associated with an office visit, and maintains relationship continuity with the PCP. The PCP has dynamic access to specialist expertise and maintains management responsibility. By addressing lower complexity questions via eConsult, the specialist is able to make optimal use of office visit appointments for patients who require in-person evaluation. eConsults have the potential to address all three aspects of the Triple Aim: better health, better patient experience, and lower costs.
• Two small logos: see attached document
• There will be a centered ISBN barcode at bottom