Book Title: Financially Speaking: The Best Improvement Starts with Self Improvement - Second Edition
Subtitle: Create Your Own Economic Stimulus Plan
Author Name: Michael "Bart" Mathews
Book size: 6 x 9 inches
The book is an excellent resource for basic financial literacy education written from the author’s personal perspective.
The cover should be something that will get the attention of online and bookstore consumers. We want people needing/looking for financial literacy education to buy this book. The target market are primarily the millennials (age 18-35) and baby boomers (ages 36-60) however any age would benefit.
The book should come across as very professional but not too conservative and not cheap. We want to inspire and encourage the reader to improve their financial situation-get out of debt, improve cashflow and begin to create wealth. Someone looking at this cover should perceive the author to be very intelligent but down to earth.
We don’t want crazy artwork but it should be colorful to draw attention and coordinate with the main dark blue and gold colors of the company logo and branding. I have attached the logo and a sample of artwork that we were considering using. We would like to see how this image can be incorporated along with the words. I believe it is a stock image but can’t remember where I got it from. Also, we don’t necessarily want people on the cover unless you can incorporate this with the image attached. The people must be of diverse backgrounds is used.
We need the front cover, back cover and spine.
Also a small picture of the author with bio will go on the back cover along with more information on the book contents.
The spine should include a picture of the puzzle image without words if we go that route.
We would like for the book to be able to stand up against other well-known books/authors in this genre. It should look like a best seller!!