Design required: Book cover
Format: Kindle ebook and Createspace (print 5x8)
Book title: Pass
Book subtitle: How to pass your exam even if you only have 30 days left to study
Author: Alex Burger, CFA, CA
Design keys: Book is written in conversational style, crisp/concise and a quick and light read (~50 pages). Book cover should reflect this. Cover needs to sell and work well as a thumbnail in the Kindle store. Other than that, I let you do your magic.
Target group: Predominantly young professionals (25 to 35) in the finance and law space. However, book cover still needs to appeal to any student who wants to maximize their chances to pass exams.
Background to book: Book will help students, especially young professionals, pass their exam in the shortest amount of time possible. A lot of students are juggling a full-time job while preparing for a professional exam (e.g., CFA, CPA, ACCA). This book is trying to help them make the most of their time and develop a strong sense of urgency and focus. It is not so much about study techniques but more about goal setting, planning out a good study plan, developing stronger focus on the material and focussing on the key things while ignoring little details not required for exam success.