Excellent design, according to my design brief. He read it carefully and created some great designs. Terrific responses to my feedback. He won out over many great designs and designers. I recommend him.
- Andy Kerckhoff
Dario - great artwork and thanks for helping me fine-tune the cover at the end. I appreciate your flexibility and artistic ability! :-)
Alex really listens and demonstrates his understanding of a design brief by delivering outstanding work. He was easy to work with as we finalized details for our print and ebook. He was also quick and courteous--a pleasure to work with. Highly recommend!
- Andrew Paul Williams
Excellent design and excellent service from Sagittarius! We love this book cover and the designer was so cooperative and timely in his/her responses to our requests for changes. Thank you so much Sagittarius. I would highly recommend you to others!!
- joan MX
How Andy Kerckhoff started their book cover journey
Who are you known as?
Growing Up Well
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
My goal is to encourage more adults to better understand and be more involved in the lives of early-adolescent children (10-14 year olds). I blog, tweet, and write books about parenting and teaching. The target audience in parents of 8-16 year olds (70% moms, 30% dads).
What inspires you and how do you envision the design for your business?
I need a book cover which has a single icon in the middle with the title above it. I am looking for something clean and bold. I think a white or light-colored background with a bold image in the middle with plenty of blank space around it will 'pop' from far away. The title is "Critical Connection: A Practical Guide to Parenting Young Teens." The colors I prefer are black, white, electric blue, hot pink, and lime green. See my blog at growingupwell.org for the colors and feel. Bright and clean is good. Also, it needs to strike a balance between masculine and feminine. It can't scare away moms or dads.
The idea of connection or disconnection could be represented with the wi-fi pizza slice or the cell phone bars. I thought it could be cool to make an icon with one of those symbols on the heart of a child. But take it easy on the Valentine heart motif (that will scare dads away). Headphones and smartphones are a symbol of the disconnect that parents feel with their kids. Also, any 3D shading / shadowing would be nice.
Here are some images (below) I quickly located on Google Images that may help communicate what I am looking for.
Many parents are disconnected from their kids and long to create a vital connection. I need a book cover that expresses that desire to reconnect with kids who are growing up and away from their parents.