What the Organization Does:
One sentence Summary:
Jobs are getting more competitive and less profitable while entrepreneurship is more accessible, safer and profitable than ever.
Two Paragraph Summary:
We’ve reached a turning point in the history of the West. The social and technological inventions of the past one hundred years have carried us to a point where jobs no longer create meaning, freedom, growth and wealth in our lives. We’ve hit peak jobs.
Those same technological and social inventions have made it more accessible, safer and more profitable than ever to invest in entrepreneurship and harness our innate human drive for money, meaning, growth and freedom to make a dent in our lives, the lives of those we love and the world at large.
Someone “on the fringe” of Entrepreneurship that sort of sees what’s going on.
Under 35. Intelligent. Relatively ambitious. Interested in the promise of the Four Hour Work Week and similar books either from reading it or seeing friends do entrepreneurial stuff or dabbling themselves. At some level they are doubtful about the truth behind the reality of it.
Likely male, but don't really want to target males in any sort of exclusive way. Single. Lives in an apartment in a major US city, probably furnished on craigslist.
Either has a "good" job and doesn't like the result of the look down the hallway test for where it’s heading or has already quit their job and is working on a business while being gnawed in the back of their head by their mom's voice saying "What are you doing? get a real job!" and periodically thinking she's right.