He was just great! At every request, he made the changes without problem and in speed time. Very good tase, amazing design skills. I would highly recommend him!
How jims5 started their book cover journey
StoryBranding 2.0: Creating Stand-Out Brands Through The Purpose of Story
Jim Signorelli is a marketing thought leader, speaker, workshop moderator and one of the world's foremost experts on the application of story structure to branding. Signorelli's articles and interviews have been featured in magazines, newspapers and on radio and TV talk shows throughout the U.S. Canada and Europe. His career has been spent working at major advertising agencies throughout the U.S. on accounts like Citibank, General Electric, Burger King, KFC, Taco Bell, McDonald's, The American Marketing Association, Toshiba, and others. (More upon request).
Once upon a time, all you needed was a better mousetrap and people would beat a path to your door. Today, successful brands are those that are akin to engaging, one-of-a-kind story characters who support human values and beliefs shared by their like-minded followers.
Now in paperback, StoryBranding 2.0 is an award-winning book that has provided thousands with an indispensable and easy-to-use process similar to one best-selling authors and screenwriters use to develop characters that audiences identify with and relate to. Stop wasting time, money and energy experimenting with marketing tactics that do little more than attract expensive tire kickers. Follow the StoryBranding road map and you will do more to attract, convert and hold onto customers who will become raving followers.
Largely entrepreneurs and people who don't know much about branding but want a simple, easy and useful way to go about the branding process.
Book cover type
Simple, Iconic , relevant to content
Simple, clean, relevant to content.
What colors do you want to see in your design?
My hardback version already has a book cover (see attached) I'd like a different cover (but somewhat related) for a paperback version. I've included a number of assets that you can look over for inspiration.
The book was written largely for people who want and need a better understanding of what branding is , why it's important, and how to go about establishing a stand-out identity vis a vis competitors. Rather than going into the typical framework that most branding books provide, I simplify the process by showing how brands are very much like stories. I show that both brands and stories are about a CHARCTER (s) dealing with OBSTACLES in order to achieve some GOAL.
Using this structure, I then show ways for brands to define who they are and why they exist, the same way an author would develop a story character. The challenge for any brand is to gain customer affinity and attachment such that no other brand will suffice as a substitute. Given this goal, business owners need to determine what it is about their brand that will make it most attractive to customers. But, as any good story author will tell you, in order to develop a strong character, one must look beyond what that character does that makes it different. The most memorable characters -the ones we care about - are those an audience can understand and relate to. These are characters that are motivated by certain values and beliefs that resonate with their audience. This explains the success of brands like Apple, Harley Davidson, North Face, Nike and others I discuss in the book. It also explains the failure of brands that concentrate solely on what they do without helping customers relate to why they do it. The book then discusses obstacles that must be overcome in order to gain customer affinity, once the brand character is developed.
What to avoid
Tired, dated. I need something that really pops. This should be a paperback version of the hardcover....SOMEWHAT related, but not entirely necessary.
The StoryBranding Model as shown in the book
An illustration of the 6C's Storybranding Process (this is a spread)
One of 12 Brand Archetypes I illustrated in the book.
StoryBranding Model I sometimes use in presentations
Used in preseentation to demonstrate StoryBranding Model. Can't recall whether I purchased this from a stock image supplier.
Illustration I use from time to time to demonstrate the StoryBranding Model (not in book)
First version of the book
An illustration I used in a presentation.
My poor attempt at a cover. Its supposed to be a Superman's cape hanging up.
Two more of my own poor attempts at a cover. (typewriters are trite and nobody seemed to like the stage curtains)