Completed contest

book or magazine cover for The Coffeeist Manifesto

Steven Ward needed a new book or magazine cover design and created a contest on 99designs.

A winner was selected from 124 designs submitted by 24 freelance designers.


Some of the designers who made it happen

Winner - Jake Clark
Jake is an incredible designer and I can't recommend him strongly enough. I'm confident in saying that if I had gone with anyone else, the cover wouldn't have turned out nearly as well as it did. If you care about the quality of your project and you're looking for the absolute best, look no further.
- brushdm
Finalist - Ivan Terzic
Ivan did a fantastic job listening to my ideas and coming up with beautiful cover art for my first novel. I will definitely ask Ivan to help again when my next book is complete. I'm very excited to publish!
- Incstlouis

How Steven Ward started their book cover journey

Organization name

The Coffeeist Manifesto

Tell us a bit about who you are and the people you reach

Billion dollar cafe chains are robbing us, not just of our hard earned dollars, but of the very enjoyment they purport to sell us. They have inserted themselves into our lives in a way that is unnatural and convinced us of a great lie: that we need them to dumb down and simplify coffee for us because it is too complicated for us to make on our own.

This is the book the cafe industry doesn't want you to read.

Fact: Making great coffee requires time and attention. This means that to make a billion dollar for-profit coffee industry, you MUST find ways to cut corners and short change your customers.

Fact: Yes, there are many factors in preparing great coffee, but it is possible to sort out the 20% of coffee knowledge that will get you 80% of the benefit, and this is enough of a difference to bring your home coffee to the next level.

Fact: There are some GREAT coffee shops out there, but they can be hard to identify, making it easier to just settle for familiar chain coffee.

Fact: With a minimal investment in time and education you can make the best cup of coffee you've ever had in your life in the comfort of your own home. This book shows exactly why billion dollar for-profit coffee chains are inherently unable to to produce coffee of the quality you can make at home with ten bucks worth of equipment (that you probably already have, by the way).

By the end of the book, readers will have a foundational understanding of the cafe industry, know how to identify the good ones from the bad ones and how to beat them at their own game by making coffee at home that blows the cafes out of the water.

What industry do you think your business is most related to?

Food & Drink

What inspires you and how do you envision the design for your business?

I need a book cover that will work as an ebook cover and a paperback cover.

If you can't tell by the title of the project, I'm borrowing heavily from overblown WW2 and cold war propaganda themes for the branding of the book. I have in mind a cover that borrows heavily from cold war propaganda posters.

I have two ideas that are each slightly different directions. The first is basically the flag of Vietnam with a coffee bean in the middle of the star. I'd also like to see a version with a red star, on a black, white or red background.

The second idea is a modified old soviet propaganda poster. This might be too "busy" to be practical, especially for the small thumbnail size that shows up for Amazon Kindle.

I like these two ideas because:

1) They're not boring. Currently existing books about coffee are either ridiculously boring and too flowery/wishy-washy/romantic in their imagery. I think coffee is awesome and it has a history that is entwined with rebellion and history-making ideas, and the literature on coffee ought to be in line with that.
2) Inherently visually striking art that attracts the eye all on it's own.
3) Appeals to a rebellious nature that is reflected in the theme of my book.
4) Gives potential customers the feeling that they are part of something bigger than just their morning coffee; a movement.

So those are the things I'm looking for. I've also got a few things I'm NOT looking for:

1) Designs that take themselves too seriously.
2) Using imagery that includes figures like Lenin, Stalin, etc. I like the rebellious/call-to-arms feeling of the soviet propaganda posters, but I'm not wanting to promote the ideology itself.

I really love an ad that M&M's did using a similar idea to promote their red M&M's. It's similar in spirit to everything I'm going for:

[couldn't get the links to paste correctly, so I just uploaded some examples that I like. I do not have the rights to any of these]

The book will be published primarily as an ebook, so it will need to be designed to look good for the Amazon kindle store (in thumbnail image size). I will be doing a small run of paperbacks (basically for me and friends/family) too though, so the design should be eye-catching in a variety of sizes, but the focus should be on designing for Kindle.

Bronze package


Free features

  • Open contest
  • Guaranteed



We've found some similar contests you might like

We sell an eBook that teaches nutrition and healthy eating principles to baseball players.
design by kantautor design by PROZERY design by mcfrance
The Hot Moms Cookbook is a collaboration of recipes featuring bio's and photos of hot moms.
design by Svilen Radev design by LSDdesign design by LSDdesign
An unconventional cocktail book full of offbeat techniques and recipes hacked with science. Targeted at home…
design by Neilko73 design by kcastleday design by kcastleday
this is going to be a kindle ebook for paleo cooking and recipes
design by purefusionmedia design by purefusionmedia design by Leana V
This is an ebook that covers in detail everything that a person needs to know to cook a restaurant-quality steak.
design by mikele::design design by mikele::design design by mikele::design
It's a foodie coming-of-age novel titled DON'T BELIEVE EVERYTHING YOU EAT. Doesn't that sound cool and fun? 
design by Llywellyn design by Fwhitehouse7732 design by morgan marinoni

We saved a spot for your book cover contest.

Get started now
We are a wholesale distributor to vending machine operators, of food products sold in vending machines, and to…
design by Bence Balaton design by Bence Balaton design by Alex_82
We publish highly-visual calorie counting books and are seeking a great cover for our new 5:2 book. All entries welcome!
design by George F. Malache design by George F. Malache design by George F. Malache
We write cookbooks for people with food allergies. Remind them how it feels to walk into their favorite bakery.
design by LilaM design by LilaM design by BeeCreations
We provide effective business solutions to help food and beverage establishments become more profitable...
design by LianaM design by LianaM design by LianaM
Imagine a cover that Chelsea Handler would love... A diet book targeted towards 30-50 year old women who are fun and...
design by ValentinaG design by ValentinaG design by ValentinaG
The Hungry Love Cookbook is a humorous first of its kind cookbook. It is a collection of romantic spoofs inspired by ...
design by ngontes99 design by L1graphics design by kostis Pavlou