gavinfraser got their new book cover by running a design contest:
Book Cover for why liberals hate conservatives and vice versa
Check out gavinfraser's Book cover contest…
Title: Why We Hate Each Other Subtitle: And how to lower Moral Stress in Countries, Families and Friendships
Gavin P. Fraser
Gavin Fraser is a Chemical Engineer and MBA graduate who also holds a Bachelor of Musicology. He has had a long career in innovation, corporate transformation and business strategy working directly with the most influential strategic thinkers in the world. As a conductor, he has recorded classical symphonic works which have topped the charts globally
The cover must depict conflict between two different types of people - those who are governed by feelings/emotions and those who are governed by facts/reason/logic. It is not a male/female thing. Nor is it about race. The conflict is rooted in DNA differences. It is about the yin and the yang, but PLEASE don't use that symbol. The word HATE is important. The content is scientific and sophisticated - not a school textbook. The design must be classy. People must WANT to pick the book up.
70% men, 30% women. Major interest in current affairs, politics, psychology, sociology.Age range 30 and upwards. High school diploma and upwards.
Book cover type
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
gavinfraser collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
What a fantastic designer. He has been patient with our changes and really understands what we want and how we operate. Highly recommend. Have used him on several projects with rave reviews. Thank you!!!!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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