Great designer with excellent communications. Highly recommended
Fabulous work and responsiveness!
Gorgeous work, and a great job responding to critiques.
How KD Hegarty started their book cover journey
Who are you known as?
What industry do you think your business is most related to?
Business & Consulting
Tell us a bit about who you are and the people you reach
We help Western companies market and sell into foreign markets
What inspires you and how do you envision the design for your business?
I'm in the process of writing a non-fiction book about the crazy word of Westerners trying to do business in Asia. The book is called SLAP DRAGONS. I still need a sub title so I need to make sure there is space for this once it's confirmed. Michael Lewis, who wrote Liar's Poker and The Blind Side and Flash Boys, is the narrative style I am looking to emulate. In fact, I want this to be the Liar's Poker of our generation because I'm discussing the insane amounts of money, decadence and risk currently being thrown around Asia. This has already generated some strong initial interest in large publishers and I'd like a strong design to help find the best buyer.
'Slap Dragons' are westerners who simply smack a dragon logo on their product and think that will work in Asia. In other words, they think because Asia is growing fast, they can easily jump on the bandwagon. They are very wrong. This book is a story of greed, misguided enthusiasm and adventure. I want the cover to be fun but have a sense of danger / risk / greed / darkness. I want the 'fun' (or optimism) theme to slightly win over the darkness. An "asian" dragon in one form or another is needed. A main conclusion of my book involves 5 points. I'd like to have a 5 point star somewhere in the design. I'm very open to ideas here and happy to have this be a very small piece of the artwork. However, somewhere, I want a star with 5 points.
What else? This is a book about globalization, although I'm not a fan of that word. While I'm a fan of Tom Friedman's book "The World is Flat"my narrative contradicts his conclusions. Other story lines include cultural dimensions of global business, prostitutes, interns from the US, excess, and cognitive dissonance (holding two opposing ideas at the same time...yin&yang?).
Tim Cusshold's "Mr.China" is a book that comes to mind, but I want this to be less of a business book but one geared more for recent college grads as well as business people at any level of their career. This book is more energetic and geared towards anyone curious as to what the hell is happening over in Asia, but who may be put off by a book that looks too serious and academic. This book is not too serious but at the same time has take-aways that will help anyone who has to deal with people outside of the USA/or 'The West'.
I'm writing this design request from a roofdeck bar in Ho Chi Minh City and can't see my keyboard. Apologies for typos. Good luck!
You may know this already, but 'Asia' colors are Red and Yellow or Gold....avoid theme colors of blue and green. OR use blue/green to highlight the contrast. One story in the book involves a US based company converting their Winter Holiday card - a light blue card with a snow flake that said "Happy New Year" and changing it to say "Happy Chinese New Year" without changing anything else and then sending it to clients in Asia. It was a terrible idea. Look up Chinese New Year cards to see what I mean. It was a classic Slap Dragon move. Hope this helps!