The current cover art is based -- with permission -- on the image here: http://shenanigirl83.deviantart.com…-357879188
The cover should include the title, prominently: "Bad British Jokes".
It should also include the subtitle "A joke book with bears and bars", and the editor's name, "Aidan Fitzpatrick".
Here are three bad jokes from the book which include bears:
A bear walks into a bar and orders a beer. “Six quid”, says the bartender.
The bear drinks up and pulls out the money to pay.
As the bear is getting ready to leave, the bartender says “We don't get many bears around here.”
The bear says “At these prices, I'm not surprised.”
A bear walks into bar and says “I’ll have a beer and a packet of… crisps.”
The bartender says “Why the big pause?”
“Oh these, I was born with ‘em.”
A man walks into a bar and sees a bear tending it, wearing an apron and polishing glasses. He stares at the bear until it returns the stare, saying “What’s the big deal? You’ve never seen a bear tending a bar before?”
“No,” the man says, “I just can’t believe the horse sold the place.”
Also, here's a bad joke. If you're going to draw a bear, what sort of face would it make on being told a joke this bad?
An Irishman walks into a bar with a parrot on his head. The bartender says “Hey, where’d you get that?”
The parrot replies “Ireland, there's thousands of ‘em.”
Finally, when I was working on the original cover, I found these images of bears and or bears in bars. I don't have rights on any apart from the one I used, so you can't use these either. However, the different arrangements might give you some ideas: https://www.dropbox.com/sh/gh6itg9x…Vd5wa?dl=0