When would you use a florist? For a wedding? Romantic gift? Graduation? Funeral? In most cases, a quest for a florist is driven by an initial emotional state – happy, sad, romantic – or because the consumer is reacting to an assumed emotional state by the recipient.
A florist’s logo is more than simply advertising flowers. It has to draw in the consumer with a promise… it could be a promise that the flowers will convey the intended sentiment, or a promise simply that it will deliver the right ambiance for an event.
Let’s take a look at some of the meaning behind florist logo trends that will help you convey the exact message you want to send.
1. Circular logos
A circular logo often looks like an emblem—perhaps reminiscent of a school, sports team or corporate brand. This can be a direct emotional tie that suggests community, friendship, love or unity.
It can also be a more indirect association; rings often imply marriage or partnership. Sometimes, curves suggest femininity. The circular logos below are examples of logos that suggest a feminine style with a lot of flair.
2. Wild arrangements
Some florists specialize in creating arrangements that look like wildflowers. A logo can be iconic and memorable, and it could more on the image than on the florist’s name.
Thistle & Twig (via pixelBox99)
For a florist that caters to a consumer base that might prefer a “natural” look, or those whose styles tend more towards the less traditional, a logo that features a wild arrangement will attract exactly the right clientele for their businesses.
3. Simple line drawings
A simple line drawing in a logo can be beautiful, and just as eye-catching as something a lot more ornate. Often, a line drawing will be black or grey-scale with a hint of accent color, which really makes the drawing pop.
A florist who uses this kind of logo is likely to be a free-thinker who likes the idea of creating new designs, rather than sticking with the tried and true. This comes through the design, and this logo would attract customers who lean towards simple but elegant floral displays.
4. Unique typography
The logos we’ve been looking at thus far focus more on the image than on the text. In contrast, some florists prefer dynamic text logos, which means that it’s text-focused with lots of layers and angles to make the words interesting.
These are visually energetic, there’s implied movement for the viewer and they include stimulating typography. Whether it’s script, blocky print or a typeface created by the designer, the words themselves are designed to capture the essence of the brand. Below, you’ll see three very different examples of florists’ logos that use dynamic text.
5. Icon and single layer text
Just like an image can either be very simple or very ornate, so can words. For some artists, the beauty of a design is in its simplicity. Pairing elegant, but unadorned, text with a simple icon can create a memorable brand.
These shy away from heavily visual elements, and they look clean and uncluttered. You’ll notice in the designs below that although they use color, they limit to two or three so that they will stand out.
6. Icon and multi-layer text
These are similar in style to many of the single-layer text logos. The distinction is that they have multiple styles of text—though usually not more than two. Some incorporate both serif and sans serif, which balances ornate and simpler design concepts.
In most cases, the brand name is on top and larger, and then the descriptive words are less obvious and beneath. In these logos, the designers have clearly put time and great consideration into the specific placement of each word in relation to the others.
“Text-heavy” designs are just that… the entire design is simply a combination of letters that form words in a visually striking way, but without any additional visual elements. These are usually simply designed, and they translate well among various types of media.
The typographic elements are what make these types of styles eye-catching. Like logos that include a visual element, these can be bold and stand out, or they can be refined with an understated elegance. The version you choose can let the viewer know the personality of your brand.
As you can see from the above examples, there are many ways to create a florist’s logo. The businesses we’ve featured here were in different frames of mind when designing their logo and have different markets to appease. There is no perfect logo, but there is your perfect logo design. Florists are important in so many parts of life, and we want to see business bloom!
Featured image: A_Peach (via Flickr)