Have you ever wondered what a winning designer and client were saying to each other during a contest? Look no further! We’ve made an infographic of designer DSKY‘s winning design process in the After Eleven logo contest.

While DSKY is a very skilled designer, he is also great at communicating with the client. He explains his design concepts and responds well to feedback with well executed designs. Good communication between designer and client is key, and in this case, it helped DSKY win the contest. Here’s how it happened:

Winning Design Infographic 99

What is the most important stage of the design process?