Be at the cutting edge of app icon and button design

Alex Bigman

App icon and button design — really a unique animal in graphic design. A relatively new category that emerged with computer interfaces in the last 20 years or so, app/button is in some ways easier than logo creations and in other ways more challenging.

Here’s a quick overview of the category: the very basics, some tips and a whole lot of awesome examples.

The difference between logos and app icons

Logos brand a company in the largest, most abstract sense. They set the tone of the company’s entire, overarching graphic style.

App icons, on the other hand, have a more concrete functional purpose: they are the image you click on to launch a computer program or application. They are one element in the company’s “graphic system” and must be made to match the style of logo, website, etc.

Because app icon designs usually have to fit a pre-existing design style, they may be somewhat easier to conceive than logo design, where the possibilities are more limitless. Apps do, however, share similar responsibilities: they must be instantly recognizable and appealing, often at very small sizes.

The difference between app icons and buttons

The boundary between apps and buttons is less clear than the boundary between app icons and logos. App icons and buttons are both graphic images you click on to interact with a computer program.

The difference is generally defined as this:

  • App icons are what you click on to launch a program
  • Buttons are what you click on to activate certain functions within a program or website, like the orange “Get started now” button on 99designs’ homepage.

Tips for designing app icons

Incredible detail is a great way to show off your skills but it’s not always functional. The following designs look great in this blog post. Scaled down to 57 pixels on an iPhone, though, they lose much of their detail:

So take a middle route: simple enough to be recognizable at small sizes but with enough texture and finesse to be eye-catching. Both of these designs register well, even when shrunk way down:

Noticing a trend? Make it square: this will get you more bang for your buck as far as screen space is concerned:

Or, don’t!

In fact, all too often app designs become stagnant and boring as a result of squareness. We’ve been really impressed by designs that imply a sense of motion, as with this flip book camera and champagne cannon:

Buttons typically fit an even smaller scale than app icons, so clear minimalism is key. Get your point across, while maintaining a distinct sense of personality. We love all of these:

App icon and button design on 99designs

99ers have produced some lovely app icons and buttons. Here is a small but impressive recent sampling. Shout out to the designers!

Seen awesome app icons or buttons lately? Share them!

The author

Alex Bigman
Alex Bigman

Alex contributes from New York City on topics ranging from branding and typography to the history of design.

Related articles

The fundamentals of responsive website design

The fundamentals of responsive website design

The days of designing a website for a single desktop screen are well and truly over. Technology and the expansion of mobile websites are pushing web designers to re-think how their work is displayed across various devices. Think about it: how much browsing do you do every day on your phone vs. your desktop? Enter:…

30 beautiful mobile apps for design enthusiasts

30 beautiful mobile apps for design enthusiasts

With an ever-growing supply of mobile apps, it takes a lot to stand out from the crowd—both in functionality and design. With that in mind, we sloshed through app stores to handpick 30 beautiful mobile apps that designers and design enthusiasts will love. We’ve organized this article into seven sections, so you can easily find the mobile app that fits…

The design apps you need to know about

The design apps you need to know about

The number of design apps out there is simply staggering. Think of any handy tool—calendars, sketch programs, color palette generators, font references—and you’ll find a dozen apps for it, each with slightly different functionality. What is more, almost all of them are well designed (they are made for a demanding market, after all). So how do…

Current Design Contests

Designers, check out these contests so you can start building your career.