It’s a celebrity brand showdown! Who did our designers choose among Reese, Gwyneth, Jessica, and Blake?

Who will become the next Martha Stewart? That seems to be the question these days among Hollywood’s A-list actresses these days. Between Gwyneth Paltrow’s Goop, Blake Lively’s Preserve and Jessica Alba’s Honest Co., and now even Reese Witherspoon, who launched her new Draper James brand this spring, competition is heating up for someone to take the domestic diva’s crown as queen of the celebrity lifestyle brands.

All of these female celebrity entrepreneurs bring star power and arguably cool products to the table with these business ventures. But we at 99designs wondered, who has the strongest brand based purely on the design quality of logo and website alone?

Since our designers have designed brands for over 350,000 businesses, we sought their expert opinion on these hot celebrity brands and are ready to share with you the results of our first brand showdown.

So, who do our designers think has the best brand? Let’s find out.

The winner for best logo is…


The Honest Company, founded by Jessica Alba!

Jessica Alba’s brand was the clear winner as, for the most part, our designers were attracted to the simplicity and clarity of her logo design.

One designer further articulated, “It’s bright, fun, but at the same time the weight and styling gives it a sense of dependability and strength, which reflects the values of her brand.”

The winner for best website design is…


Draper James by Reese Witherspoon!

The website of Reese Witherspoon’s southern-inspired clothing line was lauded for its elegance and charm. One of our designers embellished, “the design catches your eye, the colors are easy to look at, and it has all information you need on start page.”


Gwyneth Paltrow’s lifestyle blog, Goop, came in second place as our designers appreciated how inviting the site was.

“It is a very simple and clean layout, with minimal errors offering a visually easy navigation around the site. The images are all appropriate and placed well around the page. As well as this, the theme is kept simple and clean, ” commented a designer from our community.


Surprisingly enough, while designers loved the Draper James website, the logo was voted the least favorite. Many cited its complexity and lack of readability.

One of our designers said, “It has too much going for it. There are too many aspects to it. You don’t know where to look in order to see the brand name. The logo may be slightly memorable, but other than that it doesn’t look very appealing especially with the context of the business branding.”

Don’t agree with the results? Let us know! Or better yet… tell us who we should consider in our next round of celebrity brand showdown.