Today’s WOD: 5 tips to get your CrossFit logo design in peak condition

These days, almost everyone has some kind of workout routine they use to stay (or get) in shape. It can be pretty exciting to find yourself slimming down, building strength, and maximizing endurance. In a very inspiring move, many folks who have walked (or ran, or swam, or biked) this path chose to become fitness instructors – or even to establish their own gym after they get fit! And with companies like CrossFit – founded in 2000 by Greg and Laura Glassman – offering affiliate and certification programs that let qualified applicants use the CrossFit name in their logo, more and more of these fitness entrepreneurs need a great logo they can use in advertising and on promotional items, and to stand out from the crowd of over 7,000 gyms.

Just like the ideal personalized fitness regimen, a successful logo design must fit you and the image you want for your business. So while a logo needs to be personal, it must also meet a few key requirements. This doesn’t mean you can’t be creative, of course! You can. But to compete in the fitness community, your logo has got to have some muscle.

So here are some tips to help you get started on your CrossFit logo design.

1. Keep it simple

A good logo can be recognized at a glance. And as in a solid exercise regimen, every element must have a clear purpose. This means a clean design with bold lines is going to be your best friend. Avoid complex, cluttered, or hard-to-recognize elements – for instance, while kettlebells are popular in CrossFit training, not everyone will know what they are, so they’re not going to help grab the attention of your prospective clients.


Design by Chazzle Dazzle; check out the contest here.

2. Let’s see some action

CrossFit emphasizes three key elements: movement, fitness and nutrition. When it comes to promoting your CrossFit business, consider a logo design that implies movement. The human body is a marvelous machine, and your logo should celebrate the speed of a runner, the power of a weightlifter or the grace of a swimmer. If your logo is going to use the human form – whether lifelike, silhouette, or stylized – consider how the design conveys action.


Design by elgraphico; check out the contest here.

3. Is it transferable?

So you’ve got some ideas and have made some sketches. Now it’s time to consider exactly where your fitness business logo will appear. Remember, these days advertising doesn’t just mean web and print in the fitness market. You may want promotional items like workout gear, t-shirts and pens to bear your gym’s logo. So ask yourself whether your logo design is transferable. Will it retain its impact in black and white? Will it be as recognizable on a pen as on your website? Again, bold and simple designs have the greatest transferability. If you’re using color and want to ensure that your logo will retain its punch when in black and white, be sure the colors you use present sufficient contrast when desaturated.


Design by MeilanArt™ ; check out the contest here.

4. Have fun!

Successful logo design isn’t just about rules! And it sure isn’t about copying what others have done; making your logo too similar to other CrossFit programs can keep yours from being distinctive. So remember to have fun with it. Invent. Experiment. Like any excellent workout, your logo has to fit your goals and personality but also cover all the bases. So don’t be afraid to take risks to achieve the results you want.


Design by TheTruth777; check out the contest here.

5. Get started

Now you know what goes into a good design, so it’s time to set up a plan and start working with a designer. If you aren’t skilled at drawing and can’t provide idea sketches, just find other logos and elements of design that work just as well for you and forward those to the designer. Then they have an idea of what you love and can start working on your perfect logo.


Design by Ovs_Ahmd; check out the contest here.

As you can see, CrossFit logo design isn’t too different from structuring a great WOD. Once you know the elements you want to incorporate, it’s simply a matter of putting them together beautifully. Good luck, and be strong!

The author

Cecily Kellogg
Cecily Kellogg

Cecily Kellogg became an accidental designer when she worked at a short-handed non-profit and although she now prefers designing with words, the lessons she learned from doing graphic design make her work in content development more well-rounded. She writes about the intersection of family, technology, and social media for Babble Tech and runs her own web content business. She is also known for her raw tone and humor on various social media platforms including her own blog, Uppercase Woman. Cecily lives in the Philadelphia area, is happily married, is mom to a fierce and amazing daughter, and has occasionally been called a bad ass.

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