These days, almost everyone has some kind of workout routine they use to stay (or get) in shape. It can be pretty exciting to find yourself slimming down, building strength, and maximizing endurance. In a very inspiring move, many folks who have walked (or ran, or swam, or biked) this path chose to become fitness instructors – or even to establish their own gym after they get fit! And with companies like CrossFit – founded in 2000 by Greg and Laura Glassman – offering affiliate and certification programs that let qualified applicants use the CrossFit name in their logo, more and more of these fitness entrepreneurs need a great logo they can use in advertising and on promotional items, and to stand out from the crowd of over 7,000 gyms.
Just like the ideal personalized fitness regimen, a successful logo design must fit you and the image you want for your business. So while a logo needs to be personal, it must also meet a few key requirements. This doesn’t mean you can’t be creative, of course! You can. But to compete in the fitness community, your logo has got to have some muscle.
So here are some tips to help you get started on your CrossFit logo design.
1. Keep it simple
A good logo can be recognized at a glance. And as in a solid exercise regimen, every element must have a clear purpose. This means a clean design with bold lines is going to be your best friend. Avoid complex, cluttered, or hard-to-recognize elements – for instance, while kettlebells are popular in CrossFit training, not everyone will know what they are, so they’re not going to help grab the attention of your prospective clients.
2. Let’s see some action
CrossFit emphasizes three key elements: movement, fitness and nutrition. When it comes to promoting your CrossFit business, consider a logo design that implies movement. The human body is a marvelous machine, and your logo should celebrate the speed of a runner, the power of a weightlifter or the grace of a swimmer. If your logo is going to use the human form – whether lifelike, silhouette, or stylized – consider how the design conveys action.
3. Is it transferable?
So you’ve got some ideas and have made some sketches. Now it’s time to consider exactly where your fitness business logo will appear. Remember, these days advertising doesn’t just mean web and print in the fitness market. You may want promotional items like workout gear, t-shirts and pens to bear your gym’s logo. So ask yourself whether your logo design is transferable. Will it retain its impact in black and white? Will it be as recognizable on a pen as on your website? Again, bold and simple designs have the greatest transferability. If you’re using color and want to ensure that your logo will retain its punch when in black and white, be sure the colors you use present sufficient contrast when desaturated.
4. Have fun!
Successful logo design isn’t just about rules! And it sure isn’t about copying what others have done; making your logo too similar to other CrossFit programs can keep yours from being distinctive. So remember to have fun with it. Invent. Experiment. Like any excellent workout, your logo has to fit your goals and personality but also cover all the bases. So don’t be afraid to take risks to achieve the results you want.
5. Get started
Now you know what goes into a good design, so it’s time to set up a plan and start working with a designer. If you aren’t skilled at drawing and can’t provide idea sketches, just find other logos and elements of design that work just as well for you and forward those to the designer. Then they have an idea of what you love and can start working on your perfect logo.
As you can see, CrossFit logo design isn’t too different from structuring a great WOD. Once you know the elements you want to incorporate, it’s simply a matter of putting them together beautifully. Good luck, and be strong!