5 ways 3D design can help your business

Cecily Kellogg

If you’re like most companies in the business of selling a concept or an idea, you know that seeing things from another perspective is often just what’s needed to close a sale. But have you considered 3D design?

The beauty of 3D computer graphics and modeling is the way it brings an idea to life, making it that much easier for customers to visualize that idea in a way that seems more real to them. In other words, it can help your business get more business.

A well-executed 3D design is a thing of beauty. It brings depth and elegance to its subject and provides the viewer with far more information than a static image offers. It can convey movement and paint a clearer picture of a physical space. However, creating a 3D image requires a great deal of skill and specialized software, so many companies have held back on adding these graphic elements to their work.

From research and development to helping conceptualize spaces, there is no doubt that 3D graphic design can make a difference for all kinds of professionals. Here are a few ways to use 3D design for your business.

1. Design and concept development


Winning design by 3D Mind; check out Brush Case’s design contest here.

This probably seems obvious, but for those who create or conceptualize physical objects and spaces, a 3D computer generated image can offer unparalleled detail and perspective. Whether you’re discussing a building, an invention, or a new technology, 3D modeling is an amazing tool to have in your arsenal. Add in the meteoric rise of 3D printing, and you’ve got the capacity to hold an actual object in hand based on a 3D graphic design – very cool.

2. Making a space perfect


Winning design by MirkoAndricDesign™; check out Savannah’s BBQ design contest here.

Architects have long known the power of 3D models. Blueprints are great when it comes to actually building something, but for us non-architects they can leave a lot to be desired when it comes to visualizing a finished project. 3D computer generated images can help anyone who is building something, whether it’s a small business, an office space or even a garden.

3. Inventing a new product


Winning design by D6672; check out Wearable Computing’s design contest here.

Have you created that one thing that will change how all buildings do something? 3D design really shines in products and packaging. Having the capacity to show all elements of a project from any angle – fairly simple to do with 3D computer graphics – lets investors and decision makers feel confident about moving forward on creation. This is another place that’s ideal for 3D printing.

4. Presentations and branding


Winning design by Creative Paul; check out SeeBhal Mikelin’s design contest here.

Whether you want to animate your logo on your website or create a snappy and dynamic presentation for a prospective client, 3D imaging and design makes it possible. Your small firm can look high-tech and professional with the addition of 3D elements in your company branding, not to mention how much it can help you sell that big project to a new client. Just imagine the difference between a standard flat pie chart and a 3D version that’s animated.

5. Trade show booth design


Winning design by paul107; check out RagingWire Data Centers’ design contest here.

If your company attends trade shows, you know just how difficult it can be to figure out how to make the best use of your booth space. While 2D sketches can help you fill the space, a 3D rendering of that same space shows you how it will look and feel while you spend your day there – and how it will appeal to the attendees you’re trying to attract. This is the beauty of using 3D design for spaces; it make it far easier to conceptualize.

How do you think 3D design can help your business? Let us know in the comments!

The author

Cecily Kellogg
Cecily Kellogg

Cecily Kellogg became an accidental designer when she worked at a short-handed non-profit and although she now prefers designing with words, the lessons she learned from doing graphic design make her work in content development more well-rounded. She writes about the intersection of family, technology, and social media for Babble Tech and runs her own web content business. She is also known for her raw tone and humor on various social media platforms including her own blog, Uppercase Woman. Cecily lives in the Philadelphia area, is happily married, is mom to a fierce and amazing daughter, and has occasionally been called a bad ass.


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