How to create more fun and playful typography
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How to create more fun and playful typography

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography. Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After…

How to create a brand style guide
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How to create a brand style guide

A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. It also tells everyone exactly how to communicate your brand. So how do you create one? We’ll teach you! What is a brand style guide? The key components of brand identity (that you should define before you…

6 tips for better typographic hierarchy in web design
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6 tips for better typographic hierarchy in web design

Have you ever looked at a design and thought, “Something doesn’t feel right”? If you can’t put your finger on what it is, the odds are good it’s an issue with your visual or typographic hierarchy.  When you cram content onto a page with a muddied mass of line breaks, bolded letters and italics—you’re sure…

The meaning of red
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The meaning of red

Sure, roses are red.But other things are, too!And red can have a totally different meaning for me and for you… What does red mean? — It’s the color of power and strength. As well as love and Disney romance. But the meaning of red goes way beyond fast cars and heart-shaped chocolate boxes. Through evolution,…

The art of infographics (and how to make your own)
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The art of infographics (and how to make your own)

Infographics take complex data and information and translate it into easy-to-understand visuals. In today’s fast-paced world, graphic designers need to get the point across simply and efficiently. In this article, we’ll take a look at several infographics and their inherent qualities, then offers a brief tutorial to help you create your own! Text data to graphic data To the right we…

The 7 types of logos (and how to use them)
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The 7 types of logos (and how to use them)

A logo is an image that symbolizes your business. But did you know there are 7 different types of logos? Though they’re all a combination of typography and images, each type of logo gives your brand a different feel. And since your logo is the first thing new customers will see, you want to make sure…

How to make the right font selection for your design
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How to make the right font selection for your design

Making the right font selection is like choosing the right outfit. Whether you do it consciously or casually, it says a lot about your style and taste. Just like your everyday outfit won’t work for every occasion, different fonts serve different purposes. A bubbly font is perfect for a kid’s birthday party, but try using it in corporate collateral—you’d never be…

Photoshop vs. Illustrator vs. InDesign
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Photoshop vs. Illustrator vs. InDesign

From photo editing to typography tools to sound design, the industry-standard Adobe Creative Suite gives creators of all kinds everything they need to create professional work fast—for literally any type of design project. For now, let’s get graphic. Whether it’s creating a logo, designing social media graphics or putting together a brochure, Adobe has created…

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