Generic logos: how to spot and avoid them

Generic logos: how to spot and avoid them

Ever see a logo for a brand and feel like you’ve seen it before, but for someone else? You’ve probably just come across a generic logo—a cliché in the logo game—a been-there-done-that, uninspired graphic that isn’t doing much for the brand it represents. Chances are, you’ve seen this a lot. Logos are more than just…

The fundamentals of responsive website design

The fundamentals of responsive website design

The days of designing a website for a single desktop screen are well and truly over. Technology and the expansion of mobile websites are pushing web designers to re-think how their work is displayed across various devices. Think about it: how much browsing do you do every day on your phone vs. your desktop? Enter:…

Skeuomorphism vs. flat design vs material design

Skeuomorphism vs. flat design vs material design

It’s design vocabulary time! We know you’ve heard these two terms floating around: skeuomorphism and flat design. What do they mean? They’re two contemporary designs trends that each have their own unique style and set of traits. Skeuomorphism creates a sense of familiarity by emulating materials, while flat design stays true to its medium, often feeling minimal and utilitarian. These…

Image file formats: everything you’ve ever wanted to know

Image file formats: everything you’ve ever wanted to know

Think GIF is the most delicious kind of peanut butter? And AI was that weird sci-fi movie starring Haley Joel Osment? Well, you’re not wrong. But today we’re talking image formats and all those pesky little files that we use to create visual content for print and web. Every graphic you see online is an…

Custom packaging 101: Perfecting the Unboxing Experience

Custom packaging 101: Perfecting the Unboxing Experience

Of all the ways an e-commerce entrepreneur can showcase their brand and excite their customers, a brilliant unboxing experience often floats under the radar. It can be tempting to stick to the same white bag or plain brown box, and hope that the product inside will be enough to wow your customers. But as any…

How to design a Snapchat filter that works for your business

How to design a Snapchat filter that works for your business

Snapchat Geofilters—otherwise known as those decorative location-based overlays that appear when you swipe right after taking a photo—are a great way to promote an event or new product, or just spread general brand awareness. Snapchat offers brands the capability to purchase their own on-demand Geofilters for an extremely low cost. Being that the on-demand Geofilter…

The history and meaning of blue

The history and meaning of blue

From the ocean to the sky, the color blue is seemingly everywhere. Civilizations have long venerated this color for its strong and practical applications. In the past it was a color reserved for royalty, but today nearly everyone walks around in blue jeans. Hospitals use blue on their walls for its relaxed effect, and graphic…

The ultimate guide to product packaging design

The ultimate guide to product packaging design

Packaging keeps the world organized. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important! So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going…

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