UndoRedo turns her hobby into a web design career

Tiffany (aka UndoRedo) may be new to web design, but her work certainly don’t show it. While she had always considered herself a “hobby artist”, her introduction to 99designs proved to be a life-changer.

Over the past few years, she’s been able to test out her creative profession, build out her skill set and solidify her signature illustrative style. Today, she’s fully prepared to pursue a professional career in web design – as we’re sure you’ll see with a quick glance at her portfolio.

undo

Name: Tiffany
99designs handle: UndoRedo
Location:
USA

So, how did you wind up as a web designer?

I’ve always been a hobby artist, and my inspiration has been fueled most by comic books and animation. Friends have often told me I should be earning my money in art, but I was unconvinced I could reliably support myself doing creative work. I discovered 99designs a year ago and it felt like an opportunity to see if this was something I might actually be good at.

It has been a sort of life-changing decision, since I’m now looking to pursue web design full-time. All my interactions with the 99designs team have been really supportive and I can’t thank them enough for that.

attachment_35822934

Well, it’s clear that you have a real knack for website layout, in addition to illustration (including a great sense of color). How do you bring these skills into your design process?

Thanks for that. I’m still very new at this, so I treat each project as it’s own sandbox. I try to work intuitively, using color and imagery to set a tone before the user even begins to engage with the content.

So you’d say there’s a real place for drawing in web design.

I adore illustration. I don’t think I ever stopped being excited about picture books (which explains my love of comics). The reason I use illustrative elements in web design is to immediately draw the visitor into something uniquely personable. Illustration can do it’s own storytelling with written content playing a supplemental role.

My hope is that engaging people visually ignites their motivation to learn more about the purpose of the website. A great art style can distinguish a business from it’s competition, and convey personality in a way a lot of stock photography fails to do.

attachment_42225796

Where does the grid enter the picture?

Layouts are structured with respect to a logical flow of information and consideration of mobile responsiveness. I’ve had a lot of outside help familiarizing myself with what goes into the technical end of web design.

How do you stay current with your craft?

I keep folders of eye candy from all around the web, from tumblr artists to movie stills. Ever since I started designing, I find myself looking at everything with a critical eye. I get really excited about things like clever navigation, animations and touches of interactivity in web design.

attachment_37310523

Are there things in your city that inspire you artistically?

I grew up in the suburbs of New York, just a short train ride from NYC. I’ve always been fond of old brick buildings and businesses with worn signage. I feel like there’s some authenticity in things with wear that feel handmade.

I’ve recently moved to Wichita, Kansas. It’s a really charming little city, with plenty of that vintage aesthetic and an active arts community.

attachment_42668907

What’s on the horizon for you now?

I’d just like to keep learning and improving. The dream is to make freelance web design my full-time job and have the freedom to travel. I’ve always had a craving for road trips.

Questions for Tiffany? Ask in the comments!

Related articles

The fundamentals of responsive website design

The fundamentals of responsive website design

The days of designing a website for a single desktop screen are well and truly over. Technology and the expansion of mobile websites are pushing web designers to re-think how their work is displayed across various devices. Think about it: how much browsing do you do every day on your phone vs. your desktop? Enter:…

The surreal and stylized illustrations of Kuziola

The surreal and stylized illustrations of Kuziola

Andrzej Kuziola is a full-time, self-taught artist who joined 99designs to explore new creative challenges and experiences. We first discovered him when he was nominated—and then won—our first 99awards competition this year with his stunning illustration for a fantasy novel. Born in Poland and now residing in the United Kingdom, Kuziola began his career as a dentist…

How Meella accidentally became a full-time book cover designer

How Meella accidentally became a full-time book cover designer

Originally Mila Milic (aka Meella) wanted to become a psychologist before switching to economics. But somewhere in between, by pure accident, she wound up a successful book cover designer. It began simply enough… While searching through freelance websites for economist gigs, she quickly discovered a need for photo retouching—a skill she had, thanks to her Photoshop knowledge. Realizing design work like this was lucrative,…

Current Design Contests

Designers, check out these contests so you can start building your career.