ulahts chats about his logo design career

Jason Aiken

Name: Emilian Constantin
Location: Bucharest, Romania
99designs handle: ulahts
Website: brandbrite.com

How did you get started in design?

I started working with pencils when I was 12 years old – drawing sketches of muscles. I wanted to get the finest and strongest abs in my classroom – Later I discovered colors, and I think that did the trick :). I participated in a few school-to-school drawing competitions which I was fortunate enough to win.

At the age of 16 I started to play football (soccer) and I directed my creative juices towards “nasty” ball running. Then – between secondary and superior school, I started messing around with graphics again and especially printing. I got my first part time job as an offset machinist in a large print house at the age of 21 when I was studying at university – I call that period “colorful white nights”. I worked for about 4 years as a machinist and then later I got into the sales department and prepress management. Of course this is where I discovered my aptitude for graphic design and finally met Mr. Corel … Corel Draw.

deal

Logo: Dealz

Yeah, for me Corel was James Bond of graphic design programs for the next few years. Throughout the time I spent in printing I experimented heavily with brand design, logos, stationary, brochure design – almost everything that prints. Around 2002-2003 a friend showed me a website where I could try to sell my artwork.

At the beginning I thought it was a stupid idea, but later it got more competitive which for me – the harder it was the better. I haunted that website for about 3-4 years and worked my way up to being ranked first in the logos section.

mir

Logo: Miracle Harvest

What led you to start using 99designs.com?

In 2006 I was introduced to SitePoint at that time they had a Contest Marketplace section later to become the successful 99designs.com. On 99designs I’ve had great success and during this period (SitePoint and 99designs) I have sold over 500 logos. I think I sold 80-90 logos on SitePoint alone – and that’s really when I began to get addicted to logo design.

At this time I was a part time employee and was able to start my own small printing boutique which later brought me even more success. Participating in projects at 99designs has definitely helped me reach greater heights in my design skills. One important lesson I learned is that if you have doubts about something that you are drawing, even the smallest doubt, then start working in another direction.

Another tip I have for designer is do your homework – read about brand identity, color usage, printing etc… It helps a lot!

cloud

Logo: Clouborate

How do you get your inspiration?

Regarding inspiration and what comes from it – both are lead by your state of mind, skills and experience. But above all that – there is something that I always keep firmly in mind:

“There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite.” Paul Gauguin

What I love most about being a designer is that it’s related to the brain and that’s an unlimited resource!

What do you think of ulahts’ designs?

Related articles

22 beautiful real estate logos that close the deal

22 beautiful real estate logos that close the deal

Have you ever seen a house like the one below before? Of course you have—not in reality but in logo design. The world of real estate logos is littered with sloping roofs and square windows, suspended in abstract space or agglomerated onto one another in physically baffling clusters. They’re ubiquitous, they’re boring and they make…

9 hot logo design trends for 2017

9 hot logo design trends for 2017

What logo and branding trends are going to define 2017? Today, we’re gazing into the future at nine popular logo trends. From simplification to unique typography to animation, these are what we’re predicting will be hot in the new year. 1. Broken letters — Stencils? Spray paint? Not quite. In 2017 we can expect designers to be taking broken…

Current Design Contests

Designers, check out these contests so you can start building your career.