Your logo is the face of your brand. It’s the first thing people will see—and hopefully remember—so you need to get it just right. No pressure!

Thankfully, you don’t have to do it alone. We’re here for you each step of the way to help you figure out the process of creating a great logo. Download the free logo ebook and we’ll walk you through the whole process, from the conceptual stage to picking a design option that’s the right fit for you, so you end up with the perfect logo to put on your products, your business cards—or anywhere you want, really.

If you want an outstanding logo for your brand, you’ll need to pinpoint your brand identity, understand the basics of logo design and know your options when it comes to designing your logo. The logo ebook covers it all.

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Here’s what you’ll learn:

1. How a logo can improve your business

What a logo does for your brand and why you shouldn’t underestimate the power of a great logo.

2. Defining your brand

Questions to ask yourself before designing your logo and tips for planning and inspiration.

3. Essential design principles for making logos

The core design principles you need to know about and how to pick the right logo style to fit your brand.

4. The 7 types of logos

Learn all about the different types of logos and find out which one works best for you.

5. Picking the right colors, shapes and fonts

Find out what different color choices, shapes and typography say about your brand.

6. Navigating the design process

Understand your options for getting your logo designed, plus tips for brief writing and file handover and a final checklist.

No matter what your business is all about and how you’re planning to get your logo designed, this ebook will teach you what to look out for during the process—so you end up with a logo that perfectly fits your brand’s identity and style, attracts the customers you want and tells the world who you are.

Start reading now and become a logo design pro!