Which do you prefer – Yahoo’s official logo or the winning design from our contest?

If you haven’t been basking in the sun on the beach all week, you’ve probably caught all the hullabaloo surrounding Yahoo’s introduction Wednesday of its first new logo in nearly 20 years.

After the company launched its “30 days of change” campaign last month, we challenged our community of more than 240,000 graphic designers around the world to come up with logos they think best represent the brand. We encouraged designers to think not only of where Yahoo is now, but of the ambitious direction in which it’s heading – and to think outside the box. Our contest drew more than 5,000 entries, and on August 26th we awarded a winner and 29 finalists. You can check them all out here on our Designer Blog.

Here’s our winning design, by community member GREYdesigns:

Yahoo logo winner

 

Yahoo’s new logo was unveiled September 5th via a post on President & CEO Marissa Mayer’s Tumblr:

It sparked quite an uproar from the public and from journalists, who penned headlines like:

Now, a major company’s logo redesign being met with fierce criticism is nothing new. Remember The Gap? The company introduced a new logo back in the fall of 2010 – and less than one week later abandoned it following a public outcry. (We ran a contest for fun back then, too.) Consumers aren’t known to love branding overhauls – we’re a very tough crowd to please. You can see an engaging roundup here of nine major brands’ logo changes over the years; upon introduction some were immediately despised and some were embraced. The vast majority of brands facing initial resistance simply forge ahead and soon enough their former logos are a distant memory.

So where will Yahoo go from here? Only time will tell. Mayer noted in her Tumblr post that the company is likely to iterate on the logo, so we won’t be surprised to see more logo design change afoot.

Of course, we want to know what you think. Does Yahoo’s new logo do the trick? Do you prefer ours? Tell us in the comments!

Related articles

The 7 types of logos (and how to use them)
/

The 7 types of logos (and how to use them)

A logo is an image that symbolizes your business. But did you know there are 7 different types of logos? Though they’re all a combination of typography and images, each type of logo gives your brand a different feel. And since your logo is the first thing new customers will see, you want to make sure…

What is branding?
/

What is branding?

In today’s oversaturated world of too much choice and too little time, the competition for a customer’s attention—and wallet—is fierce. Most products are similar in features and quality, making it hard to convince consumers to try, buy and re-buy. Yet, in spite of the odds, there are some companies that do inspire loyalty beyond reason.…

Thisisremedy breathes new life into retro design
/ /

Thisisremedy breathes new life into retro design

We’ve been longtime fans of Platinum designer, thisisremedy (aka Callum Humphreys). He joined 99designs back in 2014 to connect with a larger, more global client base—and his efforts have certainly paid off. Today, he’s a full-time freelancer with a diverse clientele ranging from food trucks to furniture stores. Throughout his many successes, there’s no doubt his fresh take on retro design has been the secret…

Current Design Contests

Designers, check out these contests so you can start building your career.