The political parties re-design: see the finalists, elect a winner!

Alex Bigman

About one week and 1,100 awesome designs later, our first ever graphic design political forum is now closed! In case you didn’t hear, we invited the community to sound its visual voices by re-forming and re-invigorating the Republican Party and Democratic Party logos (in an unofficial capacity). The results were wonderfully opinionated, ranging from outright mockery to inspiring belief in progress.

Selecting the top 8 designs — 4 Democratic Party logos and 4 Republican Party logos — was certainly not easy. However, the following logos ultimately stood out from the crowd for their unique and thoughtful concepts, memorable personalities and careful executions. Take a look, and then cast your vote for the winners!

Design by n4t — Depok, Indonesia
Projects won: 74
Summary: bowler hat — an iconic and dignified symbol for the people, harkening back to the days of Franklin Delano Roosevelt, the only Democratic president to serve 4 terms.


Design by rotred — Newcastle Upon Tyne, UK
Projects won: 52
Summary: D/fingers in the “A-Ok” formation/donkey viewing its own tail (“if we look at the past, we can see a vision of the future” – rotred says with perhaps a hint of irony)


Design by Ajoy Paul — Durgapur, India
Projects won: 3
Summary: hourglass — “conservative politics sometimes feels like a clock running in reverse … this design shows that the proper progression of time is on the side of the Democratic Party” – Ajoy Paul



Design by dasx — New York, NY, USA
Projects won: 21
Summary: an R stands atop the elephant’s circus platform, which can also evoke the platforms on which politicians traditionally deliver speeches. Infer from this what you will.


Design by alexspec — Constanta, Romania
Projects won: 27
Summary: telescope — “the goal of any party in power should be scientific progress. Richard Nixon (a Republican) was in office during the first ever manned moon landing, in 1969. This logo brings that back to mind” – alexspec


Design by happiness4every1 — Ubud, Indonesia
Projects won: 4
Summary: Rearing elephant/REP — a more dynamic, engaging variant of the current, squat elephant


Design by JacobParr — Northwood, OH, USA
Projects won: 12
Summary: Elephant/apostrophe — “this typographic symbol (comma, apostrophe, quotations) implies that there is more to be said, that there is more to the party than just what is on the surface. It not only symbolizes strong public speaking, but also beckons the public to ‘read further’ and get involved” – JacobParr


Quite a step up from the current symbols, eh? In the spirit of democracy, we are now opening the polls to the general public — the election of a winner is in YOUR hands! Step into the polling booth, and cast your ballot for what you think is the BEST Democratic Party and Republican Party re-design!


Got any other favorites that didn’t wind up in the top 8? Give them a shoutout in the comments!


The author

Alex Bigman
Alex Bigman

Alex contributes from New York City on topics ranging from branding and typography to the history of design.

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