It’s clear that both designer and client understand the importance of unifying a brand. Whether taking home an Affaire shopping bag home or snagging a business card from an Affaire employee, Affaire customers are bound to have the same experience whenever interacting with the brand.
Are you looking to create your own consistent brand across different channels? Start with a clear and concise design brief. Client mind.fabric identified her target audience as “18-35 years (65 % females, 35 % males), addicted to design and fashion, loving Instagram and reading blogs all day while being keen on the newest styles out there.” After giving designers some visual examples of the style she was looking for, nnorth came up with a sleek icon that most certainly appeals to the brand’s fashion-forward customers.
Want more tips on writing a killer design brief that will communicate your brand’s traits and values to your designer? Check out our CEO Patrick’s words of wisdom on the subject here.