Whoever said coloring books are just for kids?

Adult coloring books have been rapidly gaining popularity as a fun way to get offline and boost creative energy, relaxation and stress relief. That’s why we loved it when Brit + Co, the girl-powered DIY media and e-commerce platform, put a call out to 99designers and their own community to dream up full-page coloring patterns inspired by the world around us.

Now we’re so excited to announce the launch of Pattern Play, the first-ever crowdsourced coloring book for grownups, which lands on Target shelves and Brit + Co’s online shop today. Published by Crayola and curated by Brit + Co, the book’s 78 pages feature hand-drawn illustrations from more than 50 different artists (out of over 1,400 submissions).

pattern-play

Beyond basic geometric patterns, the illustrations dive deeper into playful nostalgia and pop culture “to stimulate creative flow in a simple, beautiful way.” Don’t be surprised to find yourself coloring retro mix tapes one moment and a page full of feathers the next.

The best part? All of the pages are one-sided to avoid bleeding and are easy to rip out – perfect for filling those empty frames!

pattern

Pattern Play is offered at $9.99 exclusively at Target stores and Target.com in the DIY section surrounded by Crayola coloring products.

A big congratulations to all of our 99designers featured in this first-of-it’s-kind adult coloring book!