Wordmark logos: balance typography and graphics

Finding a balanced middle ground between typography and graphics is essential to create a distinctive and striking identity. These strong wordmark logos show how adding a little extra detail can make a design stand out.

Have you seen other awesome wordmark logos? Share them with us in the comments and we’ll add them to this roundup!

Craftzing

craftzing_wordmark

Designer: vpr design

A crafty name needs a crafty design. Vpr design incorporates simple straight lines that make the viewer feel as if a true architect created and framed the words.

Baking Goddess

Designer: Onlydeestudio

A dollop of whipped cream or icing is popular with bakery designs, but it’s not just about the dollop. Onlydeestudio uses both cursive and block letters, creating a different emphasis on each identifying word. Add a little icing, wrap it in a pretty case and this design is ready to go.

JonZander Photography

JonZander

Designer: maxthing

This design shows that a photography company does not always have to incorporate a camera or lens to make a bold statement. Designer maxthing uses the J and Z to create what looks like hands making a camera frame shape.

Pixelchemy

Designer: sm.art

Integrating an icon with the wordmark is a simple and effective way to create a memorable logo. Sm.art’s design is bold and to-the-point, with the right choice of soft colors for this team of mobile app and games developers.

And here’s a few more from our community:

Shift Project by misa_

SoftRose by ledevil

ledevil

FAITHOLOGY by lugosi

lugosi

SPOT by artncalli

artncalli

Innov8 by dlvastf™

dlvastf™

MASBRO by ruud10

ruud10

Hangover by andrei cosma

andrei cosma

Related articles

How to make the right font selection for your design
/

How to make the right font selection for your design

Making the right font selection is like choosing the right outfit. Whether you do it consciously or casually, it says a lot about your style and taste. Just like your everyday outfit won’t work for every occasion, different fonts serve different purposes. A bubbly font is perfect for a kid’s birthday party, but try using it in corporate collateral—you’d never be…

The new Google Fonts is a win for designers
/ /

The new Google Fonts is a win for designers

Google launched Google Fonts in 2010 to provide web fonts free of charge. Over the next six years it grew considerably, becoming very popular with web designers—for the obvious reason of affordability. The original website was definitely what the startup world would call an MVP: minimal viable product. It got the job done, but it…

20 free tools for better typeface pairing
/

20 free tools for better typeface pairing

Pairing type is one of the toughest parts to get right in a web design project, and having tons of custom fonts at our fingertips doesn’t make things any easier. Font selection is more an art than a science. Therefore, reading about typography, individual typefaces and foundries goes hand in hand with lots of practice.…

Current Design Contests

Designers, check out these contests so you can start building your career.