We’ve been having a blast journeying around the Bay Area, snapping photos of cool typeface implementations on signs, ads and anything else that catches our eye. Below, we have a new batch of awesome real-world type. But first, we want to invite YOU in on the action!
To escalate this project to a world scale, we’re asking you to take to the streets of your own city or town and photograph any cool typeface implementation you see. It can be on a large billboard or even on printed matter like a product label or book cover. Any language is fine. As long as it’s not on a screen, it’s fair game. If you know the typeface used, tell us! If not, no worries (sometimes we’re stumped, too). Once we have a good number of photos, we’ll post them here on our blog.
Now, here are some awesome, useful typefaces that we’ve seen lately — 11 that we can identify (or find a close match for), and 4 that appear to be unique or have simply stumped us — help us figure them out!
The exhibition Lebbeus Woods, Architect at SFMOMA uses something like Tasse Wide Bold for its title text.
This Muni station ad for the Exploratorium uses something like Great Escape Light.
The elegant menu at Bica Coffee in Oakland appears to use Nimbus Sans in 2 different weights.
The wall text for the Gutai exhibition at the San Francisco Art Institute uses something like Delargo DT.
This airport ad for San Francisco Travel’s 49 Hours of SF campaign, featuring the Asian Art Museum, uses the bold slab serif Giza FiveFive.
We love the type used for the restaurant Jeanty At Jack’s, a unique looking Nouveu-inspired slab. We can’t quite place it, though. Any ideas?
The exhibition Eye Level in Iraq at the De Young Museum uses something like Abadi MT for its wall text.
This towering ad for Bulleit Rye, near the 99designs office, uses something like Sackers Heavy Gothic.
For the exhibition The Moment for Ink at the Chinese Cultural Center, the institution got an artist to paint the wall text himself. Awesome!
The Contemporary Jewish Museum uses a strikingly modern, somewhat boxy typeface for much of its branding — something like FF Clan.
This window display in SF’s SoMA district uses something like Komu A (although not exactly — you can see the A’s are different).
This “coming soon” tarp in the window of a future Bulgari location in SF’s Union Square uses a variety of 19th-century European typefaces. Beautiful.
The title text for the Inventing Abstraction exhibition at the Museum of Modern Art in New York City uses Placard MT Condensed.
The type-centric logo for Murray’s Cheese Bar in Manhattan’s East Village was so exciting, we had to stop in for some cheese and beer. If only we knew what typeface it was…