While it may be tempting to hop onto the latest marketing trend and use whatever social app is making the headlines right now, sometimes tried-and-tested tools are the most effective—like flyers. The shiny leaflets handed out on the street—that often end up in the next trash can—still have a place in today’s marketing campaigns.

Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.

Here are 99 flyer design ideas that will inspire you, and 23 flyer design tips to create a flyer with genuine impact.

1. Go big with color

Attract people’s attention with vibrant colors and lively designs. Go for a bold red background or use contrast to your advantage with a neon accent on a dark base. You can also use colors to reinforce your message, like greens and yellows for a health brand or primary colors for kids.

Colorful flyer design by Adwindesign
Bright green and black flyer design
Vibrant green flyer design by Prasad.ktn

2. Embrace the dark side

Sometimes going really dark can attract as much attention as bright colors. Black is particularly effective for luxury brands or to communicate danger, horror or nighttime.

Black flyer design by Lalitha 

3. Keep it simple

You don’t need to go overboard and stuff the flyer full of every ounce of information you have available. Decide on one key message and then focus on that. Minimalist designs with a lot of space can really help to focus attention on what matters.

4. Play by the rules

Clichés aren’t always a bad thing! Using familiar styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.

5. Fly into the holiday spirit

Ho, ho, ho! Tapping into seasonality and current events will ensure that your message is relevant and timely. It can be a promotion or a special event or just a design element that ties into the symbols associated with the fall or the December holiday season or whatever else is going on that’s relevant to your brand and products.

Holiday flyer design for Wada Farms by Joabe Designer
Halloween flyer design by HOPE STUDIO

6. Do flyer design differently

Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of design or an element of surprise will help to draw the customer in to see what you have to say.

Creative flyer design by Soyelchino
Flyer design for KUER 90.1 by Eleven Song
Barber shop flyer design by Mila Jones Cann

7. Play with perspective

Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.

Flyer design for Red Square Motion by GrApHiCaL SOUL
Diagonal flyer design by tale026

8. Use photography

Beautiful imagery is a great way to draw people in and get people looking at your flyer. The images should be of a high quality and visually impactful.

Flyer design for Sahara Tourism company by SilviaJordanova
Flyer design for Dive Ningaloo by SilviaJordanova
Photo-driven flyer design by velvetdesign

9. Get cute and cuddly

Babies and animals are always reliable methods of upping the cute factor! Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, cute images can help to grab attention and give people all the feels.

10. Go old school

Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage design that embraces the old days?

Flyer design for Southern Maid Donuts by Yaw Tong
Old world flyer design by tale026

11. Be playful

Cartoons and graphics can be a fun way to bring to life your message and build an approachable brand personality. To get even more on-trend, go full emoji!

Flyer design or The Alligator Café by EvillTimm
Flyer design for Grime Fighters by isuk href=”/profiles/isuk1982″ target=””_blank””>isuk
Flyer design for The Gatti Law Firm by SteFanzini

12. Rethink size

Beyond the content and design of what’s on the flyer, consider the flyer itself. Most flyers tend to come in a pretty standard size, so consider what you can do to make yours different. Try going smaller to make it easier to handle or go big for an impressive high-end product.

Flyer design for Broadway Supercars by Adwindesign

13. Be a shape shifter

Think outside the flyer box and get creative with its shape, maybe even turning it into something that can be repurposed. If you can get people using the flyer instead of throwing it away, you’ve succeeded! Consider creating a flyer that’s a door hanger or a postcard, or perhaps an interactive design that inspires the customer to fold it or play around with it in some capacity.

Flyer design for myCALS by Yaw Tong
Flyer design for Goats Milk by M. Arief

14. Ask a question

Asking a question, even a rhetorical one, can engage the perspective customer and get them to pause long enough to consider what you have to say.

Flyer design by roberto615 .
Flyer design by istasik for Citrus 2 Grow.
Flyer design by idea@Dotcom for YBC Postcard.
Flyer design by Stanojevic for iTEXT.
Flyer design by Stanojevic for 914 Insider.

15. Make a statement

If your brand allows it, dare to take some risks and be provocative. Make a bold claim, be overdramatic, use humor if you have it and maybe even lean on some swear words if appropriate (or if inappropriate and you really want to make a statement, dammit!).

Flyer design by Joabe Designer for REPENTS.
Flyer design by AZ™ for Beer Days.
Flyer design by tale026 for Laubacher Law.
Flyer design by designer_work.
Flyer design by FuturisticBug for Museum Hack.
Flyer design by Awesome Designing for La Habra Dental Care.

16. Educate and inform

Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.

Flyer design by –Hero for Noble Pillow.
Flyer design by coloseum99 for Dripster.
Flyer design by Alina’s for AllStride.
Flyer design by idea@Dotcom for FreshFry.

17. Showcase the product

Don’t be too clever. If you make juice, show that juice! Same goes for potholders, earrings or cookies. Give your flagship product center stage—don’t make the customer search to find out what you do.

Flyer design by tale026 for The Tea Company.
Flyer design by EvillTimm for Ragin Cajun.
Flyer design by Awesome Designing for Coffee Gateway.
Flyer design by designer_work for Jamba Juice.
Flyer design by coloseum99 .

18. Show them what you can do

You may want to show your full range of products or services to demonstrate the many different options available. Presenting the various styles and designs that you offer and the many ways they can be used things will help you capture as many customers as possible.

Flyer design by Alina’s for Cake Generation.
Flyer design by GreenCherry for Cream n Sprinkles.
Flyer design by Y28 for Gemcraft Jewels.
Flyer design by pallabip for Ready Dig Excavation.

19. State a clear benefit

Answer the big question: what’s in it for me? right away by alerting customers to what you can do for them. Your business likely addresses a need or problem, so make the benefit explicit and use imagery to reinforce the message.

Flyer design by Adwindesign for Stereobuyers.
Flyer design by charlim888 for Eden.
Flyer design by gpramanik1 for Chris Groves.
Flyer design by tale026 for Great Smile Dental.
Flyer design by Adwindesign for Mobile Loan Specialists.

20. Incentivize

What else can you offer customers? Can you give them a discount code or a coupon or create some other special promotion? What about a prize draw or even a free gift?

Flyer design by Adwindesign for Rocket City Party Rentals.
Flyer design by FuturisticBug for Freshly.
Flyer design by Stanojevic for Passports and Visas.
Flyer design by GreenCherry for Black Lion.
Flyer design by Yaw Tong for Dirty Dawgz Plano.
Flyer design by Bence Balaton for Crystal Lake Dental.

21. Make them drool

If you’re in the food business, flaunt your stuff with decadent images of your most delicious meals and items. The customer’s stomach will lead them straight to your store.

Flyer design by smashingbug .
Flyer design by V.M.74 for The Crêpe Café.
Flyer design by Joabe Designer for Killer Deli.

22. Get social

Pull more people into your circle by encouraging them to follow you on your social channels and, even better, to tag you as they share their pictures online. You can also use your flyer to ask people who have already bought from you to review your product online—why not use existing reviews and testimonials to provide social proof?

Flyer design by Luz Viera.
Flyer design by tale026 for First Institute.
Flyer design by SilviaJordanova for Hula Delights.

23. Inspire customers to take action

You don’t want to spend your money on a flyer that people will take one look at and then forget. What’s the specific action you want them to take? Do you want them to go to your store, download an app or attend an event? Make this clear! People shouldn’t have to guess.

Flyer design by SilviaJordanova for Memberoo.
Flyer design by SilviaJordanova for The French Workshop Artisan Bakery.
Flyer design by clarferrer clarferrer for Agio.
Flyer design by clarferrer for Worm.
Flyer design by bmp design for Farm Fresh to You.
Get inspired with more flyer design ideas in our gallery or get creative with your own design contest.