Beyonce and the Superbowl get crazy in love with design

Let’s all take a quick moment to admit that Beyonce killed it at the Superbowl this Sunday. She killed the power (well, it at least seemed like it) and she wowed the audience with her performative prowess. Suddenly it didn’t matter if she was singing or not. We loved her stage presence and general kick-a$$ery.

However, we over here at 99designs and other fans couldn’t help but consider that Ms. Fierce wasn’t the only star of the over-far-too-soon halftime performance. While watching this bonafide star shake her booty and blonde locks, I also was noticing what it was that caused many reviewers to consider it a feast for the eyes.

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The Superbowl Halftime Show differs from a regular concert in that the majority of the concert-going fans are sitting, most-likely, in their living rooms watching the performance on the telly or in a bar. The halftime concert is not about being there. It is now increasingly based on excellent utilization of technology.

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So what if Beyonce (maybe) missed her mark on this one. We were all paying attention to this stunning graphic anyway. Is it a fingerprint? A Beyonce-print? We like it.

We designers know design is about solving a problem with a visually appealing solution. For the Superbowl, that problem was creating a visually appealing and thoroughly entertaining show for fans at home. In today’s environment of big screen TVs and CGI (not to mention ever-growing graphics budgets, especially for a big-ticket item like the Superbowl), the role of the graphic designer is beginning to take center stage.

In 2009, the Loyal Kasper design firm played an intensive role in the visual production of The Who’s Superbowl halftime show. Check out their use of computer graphics:

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As you can see here, graphics design was the first step, even for something that looks like a pure feat of engineering. Who planned it? That was us.

Here are some examples of how graphic design made Beyonce look especially breathtaking, and made the fans experience a visual and emotional extravaganza all the way from home.

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No doubt this impressive light show, which looked like two outlines of Lady Be’s head from above, began as a vector image on a computer just like yours.

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Dancing on a giant screen with giant graphics (and many Beyonces).

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You can bet this one started with a live trace.

As designers, we are now expected to be the connection between technology and visual excellence, and we have begun playing roles not only in print media but in all areas of entertainment. We are the starting point of everything from motion graphics imaging, stage layout, LED backdrops, video displays and all of the other nitty-gritty visual effects. We are looking forward to an ever-growing presence in entertainment and media.

Oh, and Beyonce, we here at 99designs love you.

Check out her full performance at NFL.com

What did you think of Beyonce’s halftime performance?

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