For whatever reason, certain industries seem to receive the short end of the creative stick as far as logo designs are concerned. Yoga studios are one of them. How many times have you seen this minimal-effort formula: take a lotus flower, slap a stock-y looking, cross-legged female silhouette on it and call it a day. We get it; it’s easy and it sells. It’s also a a sure-fire way to get both your client and your portfolio lost in the crowd.
Yoga is a rapidly expanding industry and a wide-open opportunity for good, interesting design. Here’s your opportunity to stand out: check out these 30 unique, effective yoga logos, some of which are figurative and others of which take a more abstract or typographic route, and get inspired to create something outstanding.
The identity for “O” Yoga, by Vasilis Magoulas consists entirely of circles and circle segments.
The logo for Yoga Australia, by Roy Smith Design, famously uses the negative space between the figure’s arm and leg to create the shape of the Australian continent.
The logo for Blue Bamboo Yoga, by Zync Communications, avoids hackneyed “zen” illustrations for a stylish contemporary minimalism.
The design for Twee Yoga, by Hagopian Ink, takes a familiar aesthetic but changes up the usual imagery.
This logo design by Jeremy Reiss for Moonshine Yoga, a small studio in Kentucky, has an alluring country charm.
A simple, typographic design for Yoga Pearl in Portland, Oregon.
This design for Yoga Plus by Mathias Hoeckmeier speaks for itself.
For a stock logo, this Bikram-tailored design by NancyCarterDesign has a nice retro character.
The design for Subtle Yoga is a simple, pretty emblem that would work in a wide variety of implementations.
Dhyana Yoga‘s logo uses typographic symbols to mimic the look of human bodies in yoga poses.
Community Yoga Austin‘s logo uses color for its striking effect.
This logo for Washington yoga studio-cum-coffee house Samudra Yoga, by Josh Markle, looks to the animal kingdom for a suitable emblem.
This logo for Georgetown Yoga by Lomangino Studio puts an elegant twist on the more commonplace yoga position.
The Yoga Hive in Pittsburgh is a dynamic take on the traditional zen image of concentric circles.
This logo for Avion Yoga school in Miami, by Harun Tan, is all legs.
An elegant, monochrome symbol paired with a nice typeface, by SK Design, makes a great identity for Seattle’s Red Square Yoga.
This memorable logo for Downtown Yoga also eschews the human silhouette for one of an ornamental octopus.
Another refined remix of the classic yoga position silhouette.
Moksa Yoga‘s logo makes good use of color and typeface, putting a unique spin on the common lotus.
A refined, monochrome logo for Yoga House by palattecorner.
The logo for Yen Yoga and fitness is another example of using typographic symbols to suggest the human form in yoga positions.
This Dallas-based bikram yoga studio uses a clean typographic design with a bit of color to suggest the heat.
Matt W. Moore created these 4 bold options for Brooklyn yoga studio Urban Asanas; they went with the bottom right crest featuring Hindu deity Ganesh.
The logo for Nashville’s Hot Yoga Plus makes clever use of typography and negative space.
This Yoga Peacock design by Gobrayrosse makes us ever so slightly uncomfortable… still, it’s an interesting concept and well executed.
This design for Yoga Hub in Dublin is another good modernization of a zen pattern.
This logo for You and the Mat studio in Orange County employs an austere minimalism — quite the opposite of what one usually associates with yoga, and very refreshing at that.
Have you seen any unique yoga logos? Want to create a yoga logo for your studio? Launch a yoga logo design contest today!
Featured image: Julian Gardano (via Flickr)