And the 2016 Pantone Color of the Year is…

It looks like twins for 2016’s Pantone Color of the Year! In an unprecedented move, Pantone has introduced two colors, setting up what will be a fascinating trend for the coming year in industries as diverse as makeup and home decor.

This time around, they’re toning things down with a pair of soothing shades – warm Rose Quartz and cooler Serenity – that are quite the contrast to this year’s rich Marsala or 2014’s Radiant Orchid).

The colors’ inspiration turns a keen eye to the world’s accelerating turmoil and stress, confronting that anxiety with a mellow duo that resonates mindfulness and tranquility. At the same time, the colors address a movement towards gender fluidity and equality – sure to be creative fodder for the fashion industry.


While the calming colors may seem too pastel on their own, you can easily ground them with a blend of earthier tones such as deep browns, forest greens and muted purples. Yellows and pinks blend easily, while brighter tones offer a burst of extra energy.

For design, these colors are ideal for more tranquil industries such as meditation, bath products, sweet shops, weddings or childcare. Let’s see how our own community has taken on this colorful duo.


What will you do with the 2016 Pantone Color of the Year?

The author

Kelsey Bryant
Kelsey Bryant

Kelsey is 99designs' Designer Marketing Manager. Born and raised in a small town in Connecticut, she moved to San Francisco in 2009 with a degree in Strategic Communications from Elon University. When she’s not working with the designer community, you can find her exploring the city, taking weekend road trips, and soaking up that California sunshine.

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