When your client has a broad audience, it can be tempting to fall back on generic symbols that everybody recognizes. Like dental offices and real estate companies, law firms and law-related businesses tend to feature one of a few overused concepts in their logos.
Just how common are gavels, scales, neoclassical columns and initials in legal branding? Have a look at this search engine result:
But many designers on 99designs know that it’s possible to create a unique look for a legal industry business, while still forming a brand that will appear trustworthy to its target audience. These always appear a cut above the rest.
Take a look a these awesome legal logos, which refuse to plead guilty to generic symbolism:
Not all clients prefer a traditional legal logo. Some go for a more fun, lighthearted look to attract attention:
Remember: It is the designer’s job to think outside the box and convince the client of the value of such thinking. Consider sharing examples and ideas with the client about the style you want to portray, and explain why it is always worth resisting the temptation toward the obvious.