Game of Thrones: the corporations of Westeros

Matthew Price

The great houses of Westeros, from HBO’s Game of Thrones (or the fantasy series A Song of Ice and Fire, if you’re the reading type) operate much like corporations. There are executives (lords), subsidiaries (vassal houses), and hostile takeovers (wars).

All banners

And, like the houses of Westeros, not all corporations are created equal. We wondered which companies lined up with which houses…

House Stark – Apple Computer

Game of Thrones House Apple
All house sigils designed by Fi2 Design for 99designs.

In the early 1980s, Apple was one of the top computing firms in the world. Its IPO holds the record for creating the most millionaires at one time (300!). Similarly, House Stark was the Warden of the North, and one of the great houses of Westeros.

Then, due to the scheming of enemies from within and without, the head was chopped off! In Apple’s case, this was a metaphorical head removal in the firing of Steve Jobs. For Ned Stark, it was a much more literal head removal.

Both Apple and Stark floundered for years, losing control of their respective markets. Mike Sculley, who took control of Apple, wasn’t quite as evil as the Boltons and their flaying, but neither were very well liked.

Apple turned their fortunes around by bringing back Steve Jobs. He brought the internet to your home computer, music to your pocket, and rounded corners to your phone’s home screen.

It’s unlikely Ned Stark will return to Winterfell anytime soon, but recent events on the show (and basic story structure) imply that a Stark will retake their proper place as the ruler of Winterfell. Perhaps they’ll even bring the Weirwood.net to the common folk.

House Frey – Comcast/Xfinity

Game of Thrones House Comcast

One is among the most hated organizations in the world. The other is a family in Westeros.

Both groups control key connections—either virtual connections like internet connectivity or literal connection between either side of a massive river. And they charge high prices for that connection. I’m not saying Comcast wants you to marry their ugliest daughter, but… I’m not saying they’d be against it, either.

In any case, it’s a bad idea to abuse your monopoly power. The Freys murdered scores of people at the Red Wedding, and now almost everyone hates them and even their allies don’t trust them. Comcast should learn from the Freys mistake before their customers turn on them.

House Greyjoy – Reddit

Game of Thrones House Reddit

We do not sow… we aggregate.

The Greyjoys, and all of their vassals on the Iron Islands, proudly state that they would rather pillage and steal the work of others than grow their own crops.

In the same way, Reddit doesn’t host original content (what they call “OC”). Instead, almost everything is a link to an outside website—a news site or, more likely, Imgur.

Both Redditors and the Iron Born are an unruly bunch of people. Much like every captain is a king on his own ship, Reddit is divided among many “subreddits,” overseen by moderators. Their interests and temperaments vary widely from sub to sub, but you can be sure they fiercely protect their little corner of the larger Reddit nation.

And, to be fair, just as some Iron Islanders must, logically, sow, many Redditors create original content. But a lot of it is borderline misogynistic, also like the Iron Islanders.

When Reddit held a Kingsmoot and hired a new CEO—who happened to be a woman—half of the community lost its collective mind. There were some valid reasons to dislike Ellen Pao, just like Yara Greyjoy may not have been the best Queen of the Iron Islands, but man, it’s difficult to separate the legitimate criticism from the boys’ club rhetoric.

House Lannister – Enron

Game of Thrones House Enron

In the late 1990s, Enron was named “America’s Most Innovative Company” for six years in a row by Fortune magazine. Also about 15 years ago in Westerosi time, the Lannisters were one of the Great Houses, and Wardens of the West. They were so successful that “rich as a Lannister” was a common phrase.

But the success of both organizations was built on a lie. Ever wonder why the Lannisters live in a place called “Casterly Rock?” Their ancient forebear, Lann the Clever, tricked the Casterly family out of their own namesake castle.

Likewise, Enron’s huge stock value was based on lies and deception. Many of the company’s recorded assets and profits were inflated or even wholly fraudulent

But these kinds of schemes can’t last forever. Eventually, Enron’s shady accounting practices were discovered, and it was forced to declare bankruptcy. On Game of Thrones, the Lannisters’ gold mines have been tapped out; they haven’t been discovered yet, but it’s safe to assume their fortunes won’t be much better than Enron’s.

House Tyrell – Google

Game of Thrones House Google

It’s hard to dislike House Tyrell. For the most part, they’re good guys. They stay out of other houses’ business, take care of their vassals, and are fabulously wealthy.

While I wouldn’t call their employees “vassals,” Google has been called the best company to work for for seven of the last ten years. And it’s certainly one of the most valuable companies on the Fortune 500.

As for staying out of others’ business? Well, Google doesn’t exactly have the best track record. “Don’t be evil” would be great house words for the Warden of Search, but it’s about as believable as Littlefinger’s schemes.

Although, Varys would kill for Google’s spy network…

House Targaryen – General Motors

Game of Thrones House General Motors

In the middle of the 20th Century, General Motors was one of the largest and most successful companies in history. Over a hundred years ago, they swept in from a foreign land (Canada) and gathered numerous auto manufacturers into its empire, including Oldsmobile, Cadillac and Buick. Over the years, like all major auto manufactures, they’ve had a few run ins with creating fair labor standards.

What sets General Motors apart from some of the other companies is its sleek, powerful means of conveyance.

And they seemed unstoppable until just a few years ago, when mismanagement lead to their downfall. They almost completely disappeared, but are currently experiencing a resurgence thanks to the new, powerful woman in charge.

Gee, who does that remind me of?

Danny
via HBO

Which other corporations could be Game of Thrones houses? Let us know in the comments?

Related articles

Current Design Contests

Designers, check out these contests so you can start building your career.
0%