Digital design collections are museums’ latest trend

Digital design collections are museums’ latest trend

Museums have collected design objects for ages. The V&A in London was founded in 1852; the Museum of Modern Art (MoMA) established its design department 80 years after that. For a long time they chugged along, building collections of furniture and tableware, posters and other works of graphic design on paper, consumer goods and the like. But the advent…

The evolution of tech branding over the past century

The evolution of tech branding over the past century

We recently explored the fascinating history of digital fonts—a key narrative in the story of how graphic design played into the 20th century’s digital revolution. Now let’s take a step back from the actual technology and look at tech branding itself. How did the biggest tech giants of the last 100 years choose to present themselves to customers? Which…

Digital Fonts: A condensed history

Digital Fonts: A condensed history

More than ever before, designers today are tasked with designing with digital tools, for digital environments like web pages. The digital-to-print connection, once paramount, is now only one task among many. This change affects all aspects of design, but perhaps none more than typography, where the readability of digital fonts depends so much on the…

Innovative approaches to texture in graphic design

Innovative approaches to texture in graphic design

Graphic design is in a very flat phase right now—designed on and often for computer screens. Leading designers have adapted to this new condition by avoiding 3D illusions and instead focusing on striking shapes and outlines, rendered in bold, unmodulated color areas. Does this mean the end of texture in graphic design? Not at all. On…

What exactly is Swiss Design, anyway?

What exactly is Swiss Design, anyway?

Graphic designers hear the term Swiss Design all the time. Yet most of us, if asked to define it, could do no better than point to a rather vague, general gestalt: crisp, blocky layouts, a minimalist design ethos, and sans serif typefaces. Indeed, for many people, Swiss Design is basically synonymous with Helvetica—the very name of which…

The new Google Fonts is a win for designers

The new Google Fonts is a win for designers

Google launched Google Fonts in 2010 to provide web fonts free of charge. Over the next six years it grew considerably, becoming very popular with web designers—for the obvious reason of affordability. The original website was definitely what the startup world would call an MVP: minimal viable product. It got the job done, but it…

How to perfect your brand presentation

How to perfect your brand presentation

Back in the day, the concept of a full “brand identity design” applied mostly to major corporations with a huge marketing presence. Everyone else got along well enough with just a logo; at best, one that could be stamped on letterhead and business cards too. Now, even small businesses have to think right from the start about…

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