Who will be viewing/clicking these ads? Everyday average joes [marijuana enthusiasts], who are tired and sick of spending their hard-earned cash on mediocre buds who really want to ditch their sketchy ripoff dealers and grow their own amazing herb... the EASY way.
There's a lot of confusing hard material out there, and they hate that. *EASY* but potent is key.
After extensive market testing, the above describes their needs perfectly and those elements will need to be present in the ad creatives.
The customer wants the END-RESULT, so sell this only in the banner. The end result for our prospect is Sticky, Frosty, Crystal-Coated, Potent, Sparkly, THC-Rich, Incredible Tasting, Mouth-watering Marijuana... or to take it a step further; "Smoking Less For That Sensational Stoned Feeling."
Using these things in the banner ads as a selling point (NOT the eBook product, that's just an OBSTACLE to their goals dreams and *desires*) WILL convert the click, and that is what we are looking for - to get as many people clicking these ad creatives as we possibly can.
You can even use erotic and provocative images [like half-naked 420 girls covered in buds) WHATEVER gets the most attention and can get the click wins in this game, the money is yours.
>> THE FINAL PRODUCTS MUST BE ANIMATED IF YOU CAN. (Whatever converts the click. The less frames the better, people don't like to sit there watching a movie in the form of a banner. Remember QUICK PUNCHY and ATTENTION GRABBING that makes them click.)