How MatrixApplications started their banner ad journey
TradeBlazer - trading, clearance and settlement system
Matrix Applications is a small technology company specializing in the hosting and maintenance of trading and accounting systems. Matrix acts as a general contractor for general technology services.
We're a small firm with three clients using our system. We're trying to compete against two behemoths who have slick, professional presentations, sales forces, etc. We do have some good allies in our sales and support efforts. But we need a brochure to detail, clearly, our system's features.
Tell us a bit about who you are and the people you reach
Banks, Broker Dealers, Hedge Funds. Primarily targeting the back office operations people of those firms. Generally traders use a proprietary system to enter trades (such as Bloomberg) so they're not the audience.
TradeBlazer can take feeds from front office system and process the trades (creating accounting entries, delivering money and securities through its links to external banks and clearing firms). It makes reconcilement a breeze which is important for Operations.
The final digital version should be readable using a PC-based software program (Photoshop, MS Publisher). When this project is complete we want the final files to be able to make tweaks and edits.
We have provided the content and images. The brochure will go to individuals who understand our industry acronyms so don't worry about that.
What we need is some creativity in the display, borders, background images, fonts, etc.
We would like to choose the printer to print the brochure since we'll be printing them again and again over time.