Great Cooperation; quick implementation, perfect result
How PMG Nordic started their banner ad journey
Who are you known as?
Top Gear Finland magazine needs a set of display ads / landing page for subscription sales
Tell us a bit about who you are and the people you reach
Top Gear Suomi is the Finnish language version of world’s greatest car and lifestyle magazine.
Top Gear represents a third wave of motoring media: never before had there been a motoring brand that fills the gap between motoring niche and mainstream entertainment. Prior to Top Gear motoring brands focused on satisfying the needs and wants of the car enthusiasts, with dry and highly technical cars reviews, and a failure to acknowledge that a passion for cars could extend outside the functional and into the experiential.
Top Gear took their passion for cars, stripped away the stats, added enthusiasm, and some thrilling stunts and challenges, and came up with an entertainment format that was accessible to a broader audience.
Top Gear’s unique positioning is not all engineering, nor is it all about experience, it is entertainment and it’s driven by sheer unalloyed enthusiasm. Top Gear brings passion for motorcars out of the closet and into the mainstream.
What inspires you and how do you envision the design for your business?
We need a set of banners to sell Top Gear Finland subscriptions.
You can do the ads in English - we will supply the translations to the winning designer for final placement (please note that Finnish language is 20% longer than English).
You may make a general ad or choose to sell this offer:
"3 issues for 9.90 euros". Cover price is 7.90 so this is a 58% saving. (3 x 7.90 = 23.70 euros). You don't necessarily need to use the word "euros" or the euro sign.
The full name of the magazine is: Top Gear Suomi
Direct response. Looking to drive for the most cost effective user acquisition. Optimize the creative for click thru rates, not awareness.
This will be redesigned as well. You may supply it as part of the banner design.
Static or animated is fine. The final concepts will need to be delivered as layered PSDs and JPG files for the following ad sizes:
The target group is males 25-50. Since this is our first issue, we need to spread the word that this magazine is now available in Finnish language.