Laurra has been fantastic, responsive and very easy to work with.
- Cham S
This is my second time using Milica . . . she is the best!!
- Graphics House
Responded well to many design iterations and always sought to meet all of our requests. Highly recommend this designer!
- Zem Designs
I needed a cover photo created and I am very pleased with Zem Design's result! Would recommend
How Kyle Skillshare started their banner ad journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
What is Skillshare: Skillshare is an online learning community where you can explore thousands of classes in design, photography, business, and more. New customers can get started with a free trial and get unlimited access to our entire catalog of 14,000 classes.
Skews female but about a 55/45 split between genders
College educated individuals making $75k+ a year
Primarily city dwellers and live in or near major metropolitan areas in the U.S.
Our members are creative professionals with a majority being in the design specialty (graphic designers, illustrators, etc.). However, we also have classes and customers in photography, business and technology.
Our target audience is fully employed or freelancers looking to improve their skills in their current profession.
Some user personas for our primary design audience below:
Audience for this campaign:
This audience has probably heard of Skillshare, visited our website or has engaged with our social content. Therefore, the ad doesn’t have to be completely explanatory but should be somewhat informational as to what Skillshare is either through copy or imagery.
What inspires you and how do you envision the design for your business?
Skillshare has had some initial success retargeting prospective clients that have visited our website using the FB platform. Now we’d like to expand our marketing efforts using banner ads on other networks. The banner ad will drive prospective customers to a landing page introducing them to Skillshare and encouraging them to sign up for a Free Trial. Sizes: 728 x 90, 336x280, 160x600. More details in the creative brief attached. I've provided some copy variations but you can have more freedom thinking about the imagery. It should feel inspirational, creative and active. Not dark, negative or too corporate. Definitely focus on the creative nature of Skillshare.