We have an eView (email newsletter) through Occupational Health & Safety that requires 2 ads, a banner ad that is 468x60 pixels and another ad that is 300x250 pixels. They should be either static & JPG format or animated and GIF 40k max.
For both, we want the CTA to be to download our whitepaper about "what does good look like" for your safety program.
The whitepaper evaluates why companies should look at leading indicators and walks through the purpose of metrics, which leading indicators to use, ow metrics can drive improvement and benchmark against universal metrics.
I am happy to provide more information on the white paper to help determine calls to action, etc. or work on phrasing with you.
We'd like both ads to be different in CTA, while each will result in a whitepaper download, different lines to target. Potential options are as follows:
- How tracking leading indicators can derive more value from your safety observation program. FREE DOWNLOAD
- Find out a simple way to improve your safety program - Download whitepaper
- Are you tracking the right safety metrics? Review the guide to begin improving your safety program today. -- Download here
-Making the Case for Leading Indicators -- Download your free copy today
- Make the most out of your safety metrics --- Learn How
There are just examples - we are not tied down to any of them. Feel free to be as creative as you want.