Lift Marketing needs a new banner ad

Lift Marketing

Online marketing for other companies.

I need stick-man FLASH animation(s) for a client for BANNER campaign.

Idea is to have a guy sitting below an apple tree. Just a branch with an apple needs to sway lightly in the wind and be visible above him. The ads will always start with this scene.

Like Newton who sat beneath the tree and got hit by apple.
So the expectancy is created that the apple will fall.
However, the apple doesn’t fall but something else (one action of below) happens which hurts him
e.g.
- Entire Branch breaks off
- Airplane crashes
- Car crashes into tree
- Or similar.

One doesn’t need to see actual accident as such (no blood and gore please), but there could be a outline BOOM-BANG clouds covering and then dissipating.
And then client logo (which contains an apple) would appear.
Animation could be black and white with red apple, or I’m open if you have a certain style. It needs to be nice stick-men somehow, not too tacky, but also not too formal.

We want to run multiple different ads, so if you've got ideas for a cohesive series (that is memorable) that one can build into a campaign, that would be great.

I’d need this in a square format 336x280, although 300x600 could also work. But would prefer if it's square so it can be repurposed for other IAB sizes.
Target audience is 25-35, gender non-specific, people who value their health & family. It's for an insurance type product.