WHAT STYLES DO YOU LIKE?
Direct response. Looking to drive for the most cost effective user acquisition. Keep the ad simple. Create the ad so that it is as simple and easy to read.
WHAT TYPE OF MESSAGING DO YOU NEED?
We are mainly looking for an eye catching design that allows us to customize the banners for different demographics. For example, we would take the winning design and change the headline, 1st and 2nd description line and the text on the CTA button. We'd also like to incorporate the 'P' in our logo.
**We are looking for creative design input to get people to click our ads.**
Feel free to express yourself creatively.
Designs we've liked include banners from UserTesting.com, Scribd http://bit.ly/gN3hUO .
Eg: Variation 1
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WHAT COLORS DO YOU LIKE OR HATE?
We prefer use of our branded green shades of colour although we are open to any matching colours. Avoid using garish colours that are too bright or which do not go well our shades of green.
WHAT ARE YOUR DESIGN REQUIREMENTS?
Need two ad concepts. Static images. The final two concepts will need to be delivered as layered PSDs and JPG files for the following ad sizes: