Please review the requirements of this project below:
GOAL: Design masthead – banner header to be used at the top of our wordpress blog website.
DIRECTION: Emphasize Dr. Hull's brand identity (Alternative Health & Nutrition Expert) while providing an easy unobtrusive way for web visitors to signup and receive email updates from her blog.
STRATEGY: Include photo of Dr. Hull, captions about her, opt-in email signup form for newsletter and blog updates.
DESIGN: Minimalistic, clean and functional (opt-in form).
EMAIL FORM: design 3 input fields with subscribe button and supporting graphic design elements to encourage signup: "First Name", "Last Name", "Email", "Subscribe".
SIZE: Width of entire masthead needs to be 1080px but the height is up to you (less than 550px please).
COLORS: Feel free to choose colors that would support the tones of our business category: natural, warm, inviting, healthy, alternative, soft supporting colors, minimal, nutrition, etc. I have uploaded previous art work files we have used in mastheads and on our designs for Dr. Hull (including colors and leaf patterns). You can use this if you wish.
FUNCTION: This masthead will be used for our website http://www.janethull.com/ which is being redesigned and programmed in WordPress using the Genesis platform. We are using the Metro child theme http://demo.studiopress.com/metro/ so please design accordingly with this integration inmind. The email opt-in form is the only functional piece that will need to be designed and then later mocked up via programming by us.
EXAMPLES: Please find attached examples and a zip of Dr. Hull's photos. You are welcome to use the leaf examples that we have used in our previous designs. Please let me know if you need the AI or vector files.