How Jonathan.lloyd started their banner ad journey
We publish local websites including our flagship and case study site for King's Road (http://kingsroad.co.uk), London. The site is in its sixth release and nearing full completion which will include editorial content.
Across the website we have three ad sizes (300 X 250, 468x60 and 728x90).
We simply are looking to mock up some internal site creative to promote a free reader profile.
Registering a free reader profile on Kingsroad.co.uk means you add you favourite local businesses and receive exclusive reader specials.
Tell us a bit about who you are and the people you reach
Local people, workers, visitors, tourists and shoppers.
The site is aimed at style and fashion-savvy people so the creative will need to reflect this.
The objective of this ad creative is to generate kingsroad.co.uk registrations - encouraging visitors to create a free reader profile.
With a free reader profile, readers can:
- add their favourite shops to their profile
- receive exclusive reader specials
- get a free email containing the latest news and upcoming events.
The ad formats we require are:
- 300 X 250
- Then other IAB sizes: 468x60 and 728x90
Once we are happy with this, we are likely to replicate it for our sister site, fulhamroad.co.uk.