How Eltherington Group started their banner ad journey
Eltherington Group Ltd
We are a family manufacturing business based in East Yorkshire, UK. Our core business operates within the UK RV market which is referred to the Caravan and Holiday Home market. The company has been established for 50 years and we try to market this longevity and the continued investment within this market.
We have approx 130 employees and have been involved with cladding and glazing products for Caravan and Holiday Homes for nearly 50 years.
The key messages that we market are as follows:
- Longevity & commitment to the industry
- Empathy to our customers & market ongoing success.
- Investor of our customers & market ongoing success.
- Continual Integrity with our customers.
- Engineered Products & Solutions.
- Leading quality and innovation.
Our previous adverts (as enclosed) look un-professional and too product based. Most of the market know what we do so I want an inspirational advert that communicates that represents the above key messages.
Main products are:
- Aluminium & PVC Cladding Systems
- Aluminium & PVC Glazing Systems
- Aluminium Mouldings & Extrusions
Tell us a bit about who you are and the people you reach
Aimed at both customers and potential leads.
We are targeting OEM Caravan and Holiday Home Manufacturers. Audience will be CEO's, M.D's, Purchasing & Design management.
Customers are likely to emply between 20 and 800 staff as such is the diversity in the market.
Most of the market will know the key products will offer but I want to communicate the brand and our key values. It must be clear we are a leading supplier of a diverse range of internal and external components to the industry.
Ideally I want the design to be a general template that can be slightly modified during 2010 to suit various market journals. Therefore the basic design needs to be clean and striking with the ease that later we can change the key message and images to suit.
One idea might be to run one of the key messages / values above as the tag line and change message on every advert. Looking to use ad 6-8 times through 2010.
I attach the following files to aid designer:
- Eltherington RGB V1 - Logo type 1
- Eltherington - Logo type 2 with red banner
- Moselle - Example of Holiday Home product we supply external products for.
- Coachman - Example of Touring Caravan we supply products for
- Competitor1 - Example of competitors current advert.
- ExampleAdvert - scan of examples ad's within market media.
- CID 2009 Elth - Our old advert - This is how bad we market our brand!!
- Require full colour advert in A5 portrait & landscape plus A4 portrait version.
- Require print quality PDF (CYMK) plus EPS version.
- Current logo font is Sansation. Use font to suit concept.